Bharti assembles star-studded cast for DTH service launch

Bharti Airtel has rolled out a 65-second block-buster TVC to announce the launch of its DTH offering, Airtel Digital TV.The JWT-created campaign, that broke last week with a teaser ad vetting the appetite of the viewers to know more, is part of Airtel's strategy to create the future of communication and entertainment through a convergence of three screens: mobile, computer and TV. Madison Media is handling Airtel's media planning and buying.