Campaign India Team
Sep 06, 2017

BookMyShow appoints Starcom to handle media duties

Prior to this DDB MudraMax handled the account

BookMyShow appoints Starcom to handle media duties
Starcom has bagged BookMyShow's media mandate. The mandate includes print, television, radio, cinema and outdoor. 
 
Marzdi Kalianiwala, VP - business intelligence and marketing, BookMyShow, said, “We are pleased to welcome Starcom on board as a strategic media partner and look forward to benefiting from their experience and expertise in integrated communication strategies. We have always kept our users at the centre of our universe and as we scale and embark on new and exciting opportunities, we are confident that together with Starcom we will be able to reach out to our users more effectively and efficiently.”
 
Mallikarjun Das, group CEO, Starcom India, said, “We are pleased to be working with BookMyShow, a reputed brand and a one-stop destination for entertainment screenings and events in India. The Starcom approach is to drive human actions and thereby business outcomes through transformative experiences and data-driven communication. BookMyShow is expanding rapidly and we look forward to unlocking new consumer connections for them and delivering bang for the buck on their media investments. We will provide them with agile solutions and help them achieve maximum exposure and eyeballs.”
 
Source:
Campaign India

Related Articles

Just Published

4 hours ago

Kotak Mahindra Bank seeks digital creative agency

The financial institution has put out an RFP for this mandate.

7 hours ago

From doorbells to stock bells: Swiggy’s decade rings on

Its in-house ad film celebrates its stock debut, cleverly linking delivery doorbells to the NSE bell and honouring its delivery partners.

8 hours ago

Independent agencies rewrite the rules to stay ...

Ditching old-school business practices, they are embracing tech, AI, and holistic strategies to future-proof their companies and give storied agencies some tough competition.

9 hours ago

Spikes Asia announces 2025 jury presidents

Judging this year's entries will be twelve leading industry experts from across the APAC, including Australia, mainland China, India, Japan, New Zealand, Singapore, South Korea, and Thailand.