BookMyShow ropes in BBH to handle creative

BookMyShow has appointed BBH India (Bartle Bogle Hegarty India) as its creative strategy and advertising agency. 

 

The move was made after the online entertainment ticketing portal 'undertook discussions with other agencies as part of its selection process.'

 

Marzdi Kalianiwala, VP - business intelligence and marketing, BookMyShow, said, “BookMyShow is a consumer driven brand that continuously strives to enhance its offering & user experience. Considering the business dynamism, it was imperative to align ourselves with a creative partner that not only would be able to match the required scale, but also demonstrate creative actions that impact key metrics. We saw BBH India to be a perfect fit and are extremely excited to begin this journey with them.”

 

Arvind Krishnan, MD, BBH India, said, “We are thrilled to be partnering with BookMyShow. It is a great platform for us to showcase our brand of creativity, through the line. The app is the product; the app is the medium and there are plenty of opportunities along the consumer journey to create impact.”