Following a multi-agency pitch, AB-Inbev India has engaged Wieden+Kennedy (W+K) Delhi to work on its Budweiser brand.
W+K Delhi will also be strategizing for Stella Artois and Tennents brands from AB-Inbev.
The first phase of the assignment is due to start immediately. Details are unavailable at the moment, but W+K personnel are reportedly "sampling large quantities of the product for research purposes."
More details to follow.