Bridgestone World Series Hockey has announced its partnership with YouTube to live stream all the matches online to its global audience on its dedicated channel on YouTube (www.youtube.com/wsh).
The move will give Bridgestone World Series Hockey access to global markets and fans will be also be able to access match highlights of the entire tournament.
Commenting on the development, Yannick Colaco, chief operating officer, Nimbus Sport, said, "The historic inaugural edition of Bridgestone World Series Hockey already has many firsts to its credit and this partnership with YouTube has taken the league to all the global fans. The response on the online space is extremely overwhelming and we’re excited to take this fantastic tournament to hockey fans across the globe.”
Gautam Anand, head, content partnerships, Google Asia Pacific, added, “We are delighted to have Bridgestone World Series Hockey as our global partner and bring this action packed hockey content for the YouTube community around the world. WSH has an exciting format coupled with high scoring non-stop game play, and we’re working closely with the team to generate awareness around the world for the sport."
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