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With this certification, the marketing and sales analytics solutions player can implement and offer support for Google's MMM solutions in Asia-Pacific region.
T&Pm was the incumbent on the account.
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As digital interactions get increasingly audio-driven, brands that master sound today will resonate the loudest with consumers tomorrow, says BrandMusiq's founder.
After 23 years as part of IPG, the sale will return the creative innovation agency to independence as a privately owned company.
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