What was the best work of 2017? The third of a four-part series...
Shopclues aims to give consumers an 'Ismail' with its Diwali sale
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Campaign India Top 50 Ads of 2017 (4/4)
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Our weekly roundup of the latest appointments and account wins from Go Zero, ADA partners , Cinépolis, Cielo Ecom and many more.
This once-in-12-years event offers brands unparalleled reach, but navigating its cultural sensitivities requires nuanced and mindful strategies.
Along with Talented, the FMCG company tries to redefine OOH advertising with tree-shaped billboards, showcasing the brand’s adaptive approach to sustainability.
Active listening tech offers potential and peril, forcing advertisers to balance innovation with user trust in a privacy-first world, notes Famous Innovations’ CEO.
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