Campaign India Team
May 31, 2013

Cannes 2013: Predictions: KV Sridhar, Satbir Singh and Rahul Mathew

Campaign India gets adlanders to predict one entry that could strike metal at the International Festival of Creativity this year

Cannes 2013: Predictions: KV Sridhar, Satbir Singh and Rahul Mathew
Leading up to the 60th edition of the Cannes Lions International Festival of Creativity, Campaign India caught up with adlanders for their prediction on the one entry that could win metal this year. 
 
Here are KV Sridhar, chief creative officer, India Sub-continent, Leo Burnett; and Rahul Mathew, executive creative director, McCann Erickson, with their predictions. Meanwhile what Satbir Singh, managing partner and chief creative officer, Havas Worldwide, is looking forward to seeing is not the big winning entry, but a deserving winner. 
 
Dumb ways to die
 

 
“To do public service that works is the toughest thing to do. To wake people from their slumber of indifference and to take note of what you're saying is as uphill as it gets. Here they didn't just get people to listen, they got them to sing their message out. Dumb ways to die is disarmingly simple and so very charming. I expect people at the palais to be singing the tune as the team makes a trip many times over to herd their lions. The last time I saw something like that was when Honda Grrr won at Cannes.” – Rahul Mathew. 
 
Killer Jeans the green fold. 
 

 
“According to me, Killer Jeans - The Green Fold will win. Because It's just not a creative idea, it's a product idea. how a product idea is executed into film idea, advertising idea, marketing idea is wonderful. It's truly an integrated idea. We keep talking about integration and I think it's the best integrated idea. I don't know whether they have entered this particular entry or no. If yes, again I don't know under what category, but I think under whatever category they have submitted this particular entry, it should win.” – KV Sridhar.   
 
 
 
Lee Clow being honoured
 
“Every year, a bulk of the winners are from the usual suspects. The Nikes and Cokes, the Peugeots and VWs, the Doves and Axes will win again. What I'm interested in is to witness the legendary Lee Clow being honoured with Lion of St Mark. It is a lifetime achievement award and has been given to John Hegarty and Dan Wieden in the past two years. His work for Apple, Energizer, amongst many others, is epic stuff.” – Satbir Singh.
Source:
Campaign India

Related Articles

Just Published

1 day ago

89% of CMOs predict growth in their marketing ...

Nearly 59% of CMOs expect that in the next five years, their revenues will come from products, services, or businesses that don’t yet exist, finds Dentsu's 2024 CMO Navigator survey.

1 day ago

'All polish, no punch': Adland reacts to Jaguar’s ...

The internet has spoken about Jaguar's radical rebrand with mixed reviews. But what do industry experts think?

1 day ago

Parle’s ‘GIF it a go!’: A sweet play on connection ...

The Minimalist's GIF-inspired campaign for Hide & Seek captures Gen Z with humour, relatability, and everyday moments.

1 day ago

VdoCipher introduces live streaming services to ...

Real-time engagement through live streaming offers Indian advertisers a robust tool for deeper connections and data-driven campaign optimisation.