Ahead of the Cannes Lions International Festival of Creativity 2019, we are back with our 'Cannes Contender' series.
The premise is: How much time really does a Cannes juror get, to understand a case or piece of work s/he hasn't come across before?
Too little. It's up to us to help them get acquainted with the good work prior. We present here entries from Indian/South Asian agencies that their creators believe will be in contention for Lions at the 2019 International Festival of Creativity.
Blink Digital has two such entries.
Amazon Echo - Alexa, play my song
When Amazon launched the smart speaker Echo in India, Blink Digital conceptualised and created over 1700 individual pre-roll ads on YouTube. The customised ads were targeted according to the songs people searched for on the platform. Resultantly, they highlighted Echo’s association with music and the capabilities of the virtual assistant, Alexa.
KFC - Kentucky Flying Objects
For KFC India, Blink Digital helped in launching its Smoky Grilled Wings around the Makar Sankranti festival with the ‘Kentucky Flying Objects’ campaign. KFC’s chicken meal boxes could be turned into a drone, staying true to the popular Indian festival’s central theme of kite flying.
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