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Four agency brands, Interface, Kinnect, Neo, and Ulka, to come under its newly launched unified agency identity.
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Brands are increasingly exploring the lucrative potential of advertising in space, with companies like StartRocket pursuing orbital billboards while others opt for more environmentally friendly near-space marketing alternatives.
Omnicom, however, saw organic revenue decline across more than half of its business sectors including PR and healthcare.
iOS generates 55% of total in-app purchase (IAP) revenue moving ahead of Android in 2024, finds Moloco Research.
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