Campaign India Team
Apr 03, 2012

Carat Media bags Frette India's media mandate

The business for the luxury Italian Linen brand will be handled out of Mumbai office

Carat Media bags Frette India's media mandate

Frette, a luxury Italian Linen brand, has appointed Carat Media as its media AOR for the country. The account will be handled out of Mumbai office.

Speaking on the appointment, Nivedita Malcolm, executive director, Regency Retail for Frette in India, said, “We were introduced to Carat through our Indian partners and were very eager to evaluate their offering in India. Their focus on the business with a clear recommendation on the launch of a premium brand helped us decide in their favour and we are delighted to have them as a partner in the launch of our brand in India. Carat’s integrated approach is exactly what we were looking for and we look forward to having them partner us in our launch and expansion in India.”
 
Speaking on their appointment, Kartik Iyer, managing director, Carat India, said, “We are very pleased to have been chosen for this premium launch and look forward to providing focused plans based on an incisive understanding of the super luxury consumer in India.”
 
The brand is over 150 years old and was founded in 1860. Frette is based in Milan, Italy and is a player in the high-end bedding, bath linens and home wear business. The brand operates over 
100 boutiques internationally, in premier addresses on the most exclusive shopping boulevards of Paris, New York, London, Beverly Hills and now Mumbai.
Source:
Campaign India

Related Articles

Just Published

10 hours ago

Kotak Mahindra Bank seeks digital creative agency

The financial institution has put out an RFP for this mandate.

13 hours ago

From doorbells to stock bells: Swiggy’s decade rings on

Its in-house ad film celebrates its stock debut, cleverly linking delivery doorbells to the NSE bell and honouring its delivery partners.

14 hours ago

Independent agencies rewrite the rules to stay ...

Ditching old-school business practices, they are embracing tech, AI, and holistic strategies to future-proof their companies and give storied agencies some tough competition.

15 hours ago

Spikes Asia announces 2025 jury presidents

Judging this year's entries will be twelve leading industry experts from across the APAC, including Australia, mainland China, India, Japan, New Zealand, Singapore, South Korea, and Thailand.