
Centrick joins hands with One One Six Network
Aims to leverage the London-headquartered agency's global database of human brands, sport personalities, actors, celebrities, category specialists and market voices

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Electronic Arts appoints GroupM to global media account
T&Pm was the incumbent on the account.
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As digital interactions get increasingly audio-driven, brands that master sound today will resonate the loudest with consumers tomorrow, says BrandMusiq's founder.
Interpublic Group sells RGA
After 23 years as part of IPG, the sale will return the creative innovation agency to independence as a privately owned company.
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The campaign taps into a cultural shift where risk-taking and resilience define success, promising that with the right partner, audacity pays off.