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Shephali Bhatt, in conversation with IIT-ian turned ad man Nitesh Tiwari, national creative resource, Leo Burnett, on 15 years in advertising, mentors, hard fought pitches, tryst with film-making and his best and worst work, yet
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The AI-led rural activation in Uttar Pradesh enables homemakers to feature in personalised video stories celebrating their everyday ‘Josh’.
The collaboration connects Pexpo’s focus on sustainable steel bottle manufacturing with the film’s narrative of strength, discipline and conscious choices.
The campaign translates holiday movie-inspired looks into an OTT-style shopping experience on its website.
The India campaign features Ananya Panday and Lakshya as new global ambassadors.