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Shephali Bhatt, in conversation with IIT-ian turned ad man Nitesh Tiwari, national creative resource, Leo Burnett, on 15 years in advertising, mentors, hard fought pitches, tryst with film-making and his best and worst work, yet
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Julia Hoffmann and Andrew McKechnie join the ChatGPT parent in new roles.
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Global marketing director Richa Khera explains how the India-born ‘Green Yodha’ platform scales globally by tightening cultural guardrails and letting employees, not brand scripts, carry sustainability narratives.
A recent Kantar analysis found that very few festive ads succeed in delivering both cultural warmth and clear brand impact.