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Feb 25, 2009
Coca Cola opens happiness globally
Coca Cola has unveiled its global campaign for 2009, ‘Open Happiness’ in India. The communication invites people to pause, enjoy a bottle of Coca-Cola, while taking in life's simple pleasures. ‘Coca-Cola Open Happiness’ is designed to serve as the platform for all integrated marketing initiatives for brand Coca-Cola globally. The first in the series leverages the passion of cricket amongst the Indian youth by featuring cricketer Gautam Gambhir.
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