Jan 28, 2015
Coca-Cola offers excess baggage, opens happiness
Activation by Y&R LabStore was executed at Dubai International Airport
The video features several people from overseas at the airport checking in their baggage to return home. The activation involved Coca-Cola promoters approaching those struggling with excess baggage and offering them a bottle of Coca-Cola. When a second label on the bottle added on for the exercise was removed, they discovered an excess baggage tag for 5 kilos on its reverse.
The text on the brand’s YouTube page explains: “As part of Coca-Cola’s new Wish Upon a Coke campaign, we decided to surprise people on their way home for the holidays at one of the busiest airports in the world – Dubai International Airport. To do this, we created a special label for Coke bottles that doubled as an excess baggage tag. Passengers unable to carry many presents because of overweight luggage were then surprised with our special bottles, allowing them an extra 5 kilos of happiness – a wish come true!”
Credits
Client: Coca-Cola
Agencies: Y&R LabStore Dubai/ Y&R Dubai
Y&R LabStore Dubai:
Executive creative director /Creative director: Joseph Bihag
Business director: Zaakesh Mulla
Y&R Dubai:
Executive creative director: Kalpesh Patankar
Executive creative director/Creative director: Ash Chagla
Copywriter: Athina Lalljee
Art director: Nada Hassan
Group business director: Rene Reda
Account director: Nora Ferneine
Account executive: Dima Malaeb
Strategic planner: Munther Al Sheyyab
Head of production: Sam Eid
Post production supervisor: Subash Mishra
Production manager: Binnu Cherian
Producer: Khushi Rawat
Client: Coca-Cola Middle East
Group brand manager: Amina Ijaz
Marketing manager: Effie Kontopoulou
Marketing manager/Middle East: Tolga Cebe
Production house: Concept View Media
Director: Frederico Beja
Producer: Dalia Abuzeid
Sound engineer: Ricardo C
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
Advertising
14 hours ago
ASCI flags 98% ads as misleading in 2024 review
A major chunk of these ads are from real estate and online betting sectors.
Marketing
15 hours ago
Streambox unveils subscription TV; aims to acquire ...
Can its Dor subscription-based service, which aims to unify content across OTT platforms and live TV channels, truly be a disruptor in India's television market?
Advertising
15 hours ago
Vi’s ‘Be someone’s we’ bridges hearts, one tower at ...
The campaign builds on from its earlier legs, and showcases how one could be connected to their family and friends from wherever they may be.
Advertising
16 hours ago
Google’s US antitrust trial comes to an end as both ...
Decision on if Google would be held accountable and face consequences might not come before Q1 2025, according to Judge Leonie Brinkema.