Media
Campaign India Team
Sep 17, 2008

Colors brings cricket, Bollywood together

Plugging its weekend spot, Colors has unveiled a new dance based reality show with a difference. Titled 'Ek Khiladi, ek hasina', the show will feature six cricketers dancing with six television beauties in a dancing face-off. "It is not about their dancing skills," said Rajesh Kamat, CEO, Colors. "Each cricketer comes with a unique flavor and that is the differentiation we are aiming to tap."

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