Colors on the rampage at 198 GRPs

Colors, the Hindi general entertainment channel from Viacom 18, continues to make inroads, closing the gap with Zee to just 14 GRPs, according to TAM data for week 37. According to aMap data for the same period (http://www.campaignindia.in/news/colors_overtakes_zee_in_amap_ratings), Colors was ahead of Zee.Colors clocked 198 GRPs (CS4+) while Zee continued to hover around the early 200s (212 GRPs).STAR Plus was also steady (289 GRPs).