STAR Plus, ZEE continue to rule

According to TAM data for week 27, STAR Plus and Zee remain in the ascendancy with 357 and 234 GRPs respectively. The battle for the third spot is now a four way battle with Sony (93 GRPs), 9X (87 GRPs), STAR One (79 GRPs) and NDTV Imagine (78 GRPs) in the fray.Sahara One which looked to be getting into the scrap with stronger showings in the last two weeks, slipped to 65 GRPs.The general entertainment channel war hots up on July 21 with Viacom 18's channel Colors being launched.