Media
Campaign India Team
Oct 02, 2008

236: Colors now stargazes

Colors, the general entertainment channel from the Viacom18 stable, jumped to (joint) second in the GEC stakes in week 39 TAM ratings with 236 GRPs (CS 4+), jumping from 217 GRPs in week 38. Zee improved its performance marginally to hold on to the psychologically important number two spot with the same delivery as Colors, 236. Zee was at 232 in week 38. STAR Plus continued to dominate, inching back towards the 300 mark at 298 GRPs. 

236: Colors now stargazes

Colors, the general entertainment channel from the Viacom18 stable, jumped to (joint) second in the GEC stakes in week 39 TAM ratings with 236 GRPs (CS 4+), jumping from 217 GRPs in week 38.
 
Zee improved its performance marginally to hold on to the psychologically important number two spot with the same delivery as Colors, 236. Zee was at 232 in week 38. STAR Plus continued to dominate, inching back towards the 300 mark at 298 GRPs.
 
Other GEC performances include Sony (111 GRPs), NDTV Imagine (84 GRPs), STAR One (73 GRPs), Sahara One (65 GRPs) and 9X (59 GRPs).

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Axis Bank redefines PIN security with the Devanagari script

1 Axis Bank redefines PIN security with the Devanagari script

Why is PVMA missing ‘U’?

2 Why is PVMA missing ‘U’?

Cadbury 5 Star gives the AI revolution a humorous pushback

3 Cadbury 5 Star gives the AI revolution a humorous pushback

Valentine's Day 2024: Brand work that caught our attention

4 Valentine's Day 2024: Brand work that caught our attention

Farming for change: How innovative marketing is reshaping India's agricultural landscape

5 Farming for change: How innovative marketing is reshaping India's agricultural landscape

From football fields to viral feats: Humaira Mahat’s influencer marketing playbook

6 From football fields to viral feats: Humaira Mahat’s influencer marketing playbook

PR Awards India 2025

7 PR Awards India 2025

Ad industry’s budget wishlist: Relief, reforms, and digital push

8 Ad industry’s budget wishlist: Relief, reforms, and digital push

Kia's Sonet embarks on a journey of uncharted thrill

9 Kia's Sonet embarks on a journey of uncharted thrill

India’s brew boom: How coffee brands are winning over young consumers

10 India’s brew boom: How coffee brands are winning over young consumers

Related Articles

STAR Plus, ZEE continue to rule
Media
Jul 11, 2008
Campaign India Team

STAR Plus, ZEE continue to rule

STAR Plus hits back
Media
Oct 23, 2008
Campaign India Team

STAR Plus hits back

Colors on the rampage at 198 GRPs
Media
Sep 18, 2008
Campaign India Team

Colors on the rampage at 198 GRPs

STAR Plus lonely at the top
Media
Oct 30, 2008
Campaign India Team

STAR Plus lonely at the top

Just Published

Women comprise 47% of India's online shoppers: Ipsos study
Marketing
2 days ago
Campaign India Team

Women comprise 47% of India's online shoppers: ...

75% of Gen X and 73% of women respondents prefer convenience to discounts as the biggest factor drawing them to online shopping, finds a survey conducted by Ipsos.

MTR serves up a steaming bowl of culture and comfort
Advertising
2 days ago
Campaign India Team

MTR serves up a steaming bowl of culture and comfort

By fusing motherly love with Karnataka’s Yakshagana folklore, MTR’s latest campaign stirs up nostalgia and regional pride to drive brand love.

AI’s ‘Sputnik moment’: What DeepSeek could mean for marketers
Advertising
2 days ago
Robin Langford

AI’s ‘Sputnik moment’: What DeepSeek could mean for ...

DeepSeek has dominated headlines and the discussions over AI for the past week. But what impact will it have on marketing?

The multi-screen juggle: How brands keep up with Gen Z
Advertising
2 days ago
Vinita Bhatia

The multi-screen juggle: How brands keep up with Gen Z

Today’s consumers seamlessly switch between mobile, CTV, and DOOH. Adtech firms are decoding cross-platform strategies to keep brands relevant everywhere.