Contract’s Juju Basu joins Star India as creative communication head

Star India has appointed Juju Basu creative communication head for new business verticals, including sports properties. He would be responsible for creating multi-platform campaigns for the assets led by him, informed an official statement.

On his move, Basu said, "After a rather long stint in the advertising world, I decided to focus my creative efforts on content. Star, with its rich canvas of content and its appetite for innovation, offers a great opportunity to further strengthen the creative foundations I built during my years in advertising."

Prior to joining Star India, he was executive creative director at Contract Advertising. In earlier assignments, Juju has been with Grey Worldwide and Saatchi & Saatchi.