'Covid-19 has not upset top brands' growth': Kantar's Brand Footprint 2020

The Worldpanel Division of Kantar has released the finding of the 2020 edition of its Brand Footprint report.

 

The report is an annual ranking of FMCG brands based on the consumer reach points the brands scored in a year. Consumer reach points is calculated by multiplying the number of households in a country by the number of households purchasing the particular brand.

 

Topping the list again this year is Parle. Amul, Clinic Plus, Britannia and Ghari complete the top five in India.

 

RANK	BRAND	CRP(m)
1	Parle	6,079 CRP (mn) +12%
2	Amul	4,632 CRP (mn) +17%
3	Clinic Plus	4,514 CRP (mn) +32%
4	Britannia	4,215 CRP (mn) +29%
5	Ghari	2,438 CRP (mn) +12%
6	Tata	2,212 CRP (mn) +16%
7	Aavin	2,080 CRP (mn) -10%
8	Nandini	2,025 CRP (mn) -2%
9	Colgate	1,868 CRP (mn) +23%
10	Wheel	1,630 CRP (mn) +14%

 

Globally, Coca-Cola tops the list followed by Colgate, Maggi, Lay's and Lifebuoy. 

 

K Ramakrishnan, MD - South Asia, Worldpanel Division, Kantar said, “Consumer Reach Points are a great way to measure and rank brands as it is a measure of the number of opportunities a brand has, to interact with a consumer. It is great to see consistent validation for the fact that if you build penetration, frequency and growth follow. This has really been a year of global brands in terms of their higher growth than others. Like these, this year’s report has a lot of interesting nuggets to derive a lot of information and insights on top the behaviour of consumers towards brands in the last year.”

 

The study also revealed that Covid-19 had not impacted the growth of FMCG brands.

It stated that most 'food and beverage' brands were getting picked up more than earlier. Parle and Tata saw a dip in frequency but a rise in overall sales (more units per purchase) during the months of March-May.