Advertising Media Marketing Digital In-Depth
Rahat Kapur
Mar 07, 2025

'Creativity is not bound by age, it only evolves with experience': Atifa Silk on redefining success in a youth-obsessed industry

Haymarket Media's managing director for Asia gets candid on navigating stigma, ageism, and the challenges women face ahead of International Women's Day and Campaign's inaugural 50 Over 50 awards.

Haymarket Media's managing director for Asia, Atifa Silk.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

1 JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

AB InBev India moves beyond sponsorships—Betting big on owned festivals

2 AB InBev India moves beyond sponsorships—Betting big on owned festivals

Kia's Sonet embarks on a journey of uncharted thrill

3 Kia's Sonet embarks on a journey of uncharted thrill

Cadbury 5 Star gives the AI revolution a humorous pushback

4 Cadbury 5 Star gives the AI revolution a humorous pushback

Pepsi moments don’t wait—and neither do we: Cathy Graham Kidd

5 Pepsi moments don’t wait—and neither do we: Cathy Graham Kidd

Fooling with flair: Brands indulge in playful tricks for the Fool's Day

6 Fooling with flair: Brands indulge in playful tricks for the Fool's Day

Paddy’s new bet: Another indie shop in a crowded market

7 Paddy’s new bet: Another indie shop in a crowded market

Asian Paints brushes up its legacy with a warranty pitch

8 Asian Paints brushes up its legacy with a warranty pitch

Famous Innovations announces five business wins in Q4

9 Famous Innovations announces five business wins in Q4

Yuvraj Singh bats for tractors—Will farmers buy in?

10 Yuvraj Singh bats for tractors—Will farmers buy in?

Related Articles

50 over 50 2025
Advertising
Jan 15, 2025

50 over 50 2025

Ashish Bhushan joins Haymarket Media Group as country head in India
Advertising
Dec 02, 2024
Campaign India Team

Ashish Bhushan joins Haymarket Media Group as ...

Haymarket’s inaugural Global Impact Report reveals sustainability progress
Advertising
Jul 25, 2024
Staff Reporters

Haymarket’s inaugural Global Impact Report reveals ...

Gender equality is everyone’s fight—so why is marketing at the frontline?
Advertising
Mar 07, 2025
Rahat Kapur

Gender equality is everyone’s fight—so why is ...

Just Published

Affle targets 900% growth by 2035 with AI-powered solutions for SMEs
Advertising
12 hours ago
Nagesh Joshi

Affle targets 900% growth by 2035 with AI-powered ...

The adtech player introduces Optix AI and CTV AI to address the TV advertising needs of small and medium enterprises (SMEs).

Publicis Groupe South Asia appoints Paritosh Srivastava as CEO of BBH India
Advertising
19 hours ago
Campaign India Team

Publicis Groupe South Asia appoints Paritosh ...

Snehasis Bose takes on the role of group chief strategy officer for BBH India.

Franklin Templeton courts change—but will women and young investors commit?
Advertising
21 hours ago
Vinita Bhatia

Franklin Templeton courts change—but will women and ...

With #ChangeTheSoch and ‘Date A Mutual Fund,’ the brand bets on social shifts and Gen Z’s investment mindset—will it pay off?

Publicis Groupe appoints global ECD
Advertising
23 hours ago
Charlotte Rawlings

Publicis Groupe appoints global ECD

Matt Lever left his role as chief creative officer at BMB at the end of 2023.