Dainik Bhaskar presents IAA Debate, Goa: With media fragmentation, has role of creative agencies become more important?

Presented by the Dainik Bhaskar Group, the second in the series of IAA Debates organised by the International Advertising Association India Chapter (IAA) will be hosted at the Zuri White Sands, Goa, on 5 April 2013, at 4.30 pm.

The debate will see speakers argue ‘For’ and ‘Against’ the topic: 'With growing media fragmentation, the role of creative agencies has become more critical in brand communication'.

Defending the motion will be Prasoon Joshi of McCann Worldgroup and Partha Sinha of BBH India. Speaking against the motion will be Vikram Sakhuja of Maxus Global and Anupriya Acharya of Mindshare Fulcrum.

The debate will be moderated by Monica Tata, honorary secretary, IAA. The verdict shall be decided by an audience poll at the end of arguments.

The debate will be followed by the launch of the second edition of the book 'Mosaic - Best of print advertising in 2012', an initiative of Dainik Bhaskar Group.

Entry to the event is by invitation. To register, mail: [email protected] or call Ms Latha on 044-33546292.