Prashant Yadave
Jul 17, 2013

Data Harvesting: brands will reap what they sow

CIA whistle-blower Snowden's exposure of how US government may have misused personal data has direct implications for brands, says the author

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Related Articles

Just Published

47 minutes ago

Is hype marketing really worth it?

Hype on its own is fleeting, but hype built on community and authenticity can shape a brand’s future.

1 hour ago

The 2025 Wrap: How have creative formats and ...

The shift towards hijacking culture and the new focus on 'how' creative work is done to make brands part of the cultural story.

3 hours ago

WPP Media leads integrated media strategy for ...

WPP Media has been appointed to manage Orient Electric’s integrated media mandate across channels, aligning creativity, data and performance to support business growth.

16 hours ago

Parikshit Bhattaccharya expands creative leadership ...

Expanding upon his current remit as CCO of BBH India, Bhattaccharya will drive Propagate India’s creative vision and sharpen its digital craft.