Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 22 69489600
Feb 13, 2017
Dave Trott's blog: A good mnemonic always wins
But you have to make sure your mnemonic can’t be changed into a better mnemonic by the competition, says the author
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
Opinion
Feb 27, 2018
Dave Trott's blog: Backfire
Advertising
Nov 27, 2023
Dave Trott's blog: Play the advantage
Advertising
Dec 19, 2023
Dave Trott's blog: A crap idea
Just Published
Advertising
25 minutes ago
The multiverse of men in Asia
The next generation of men is defining masculinity as a spectrum, not a template, giving brands a rare chance to be a part of shaping culture.
Advertising
3 hours ago
2026 is the year of ‘Imperfect by Design’
80% of creators believe 2026 is the year to regain creative control, according to Canva’s third annual Design Trends Report.
Advertising
5 hours ago
Air India is scripting its redemption arc in its ...
Passengers have never smiled more than on an Air India ad.
.png&h=268&w=401&q=100&v=20250320&c=1)
PR
5 hours ago
India’s food creators are quietly redefining how we ...
Regional food creators are India’s new culinary tastemakers, shaping what people crave and choose to eat.
