Nielsen has announced the appointment of Deepak Mann as director, marketing effectiveness, Nielsen India.
he will be responsible for expanding and strengthening Nielsen’s leadership.
Mann will report to Abhinav Maheshwari, vice president, marketing effectiveness, APAC.
He moves from Amway, where he was head, insights.
Abhinav Maheshwari, vice president, marketing effectiveness, APAC, said, “Deepak brings with him a strong track record and core expertise in marketing effectiveness and consumer insights management. We will look at leveraging his capabilities and business acumen in driving stronger customer engagement alongside fortifying Nielsen’s presence in the marketing effectiveness domain across verticals.”
Mann said, "With Nielsen being on the verge of transitioning to a digitally advanced future, my efforts as the lead of its marketing effectiveness program will be centred around contributing to its transformation and growth strategies. I will be working closely with Nielsen’s talented team and leadership to help clients and customers achieve new standards."
In a career spanning over 18 years, he has also worked with Research International.
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