Campaign India Team
Feb 04, 2016

Dentsu Webchutney bags Red Bull's digital mandate

Account won following multi-agency pitch

Dentsu Webchutney bags Red Bull's digital mandate
Dentsu Webchutney has won the digital mandate for Red Bull following a multi-agency pitch. The agency's Mumbai office will manage the account. 
 
Sidharth Rao, CEO and co-founder, Dentsu Webchutney, said, "We are delighted to partner with Red Bull. The brand as well as the category are pretty dynamic – something that will certainly help us push the envelope and come up with some refreshing work!”
 
Austria-born Red Bull is an energy drink brand launched in 1987. 
Source:
Campaign India

Related Articles

Just Published

7 hours ago

Towards ethical and responsible use of AI

Ipsos India’s group service line leader for innovation, MSU, and strategy3 explains why the ethical and responsible use of AI in market research and data science can be highly impactful.

12 hours ago

WPP mandates four days per week in office

The change to the global guidelines will apply across WPP's operations.

12 hours ago

Manas Lahiri returns to Havas India in newly-created...

This is his second stint at the agency; he had previously held several positions within the group, including managing director of Havas Creative India.

13 hours ago

81% of Indian consumers expect brands to adopt gen ...

Adobe’s research found that 53% of buyers want AI-led efficiencies to translate into affordable products, exceeding consumer preferences in Australia and Japan.