Campaign India Team
Jun 06, 2016

DigitasLBi bags Tatacliq’s digital duties

Business won post multi-agency pitch

DigitasLBi bags Tatacliq’s digital duties
DigitasLBi has won the digital creative mandate for Tata Group’s e-commerce venture Tatacliq.
 
The agency will be responsible for the digital creatives and bagged the business post a multi-agency pitch.
 
The brand unveiled its launch campaign recently, the film for which was conceptualised by Cartwheel. Other digital elements of the campaign are being handled by DigitalLBi.
 
Prithviraj Banerjee, head of agency – India, DigitasLBi, said, “We are very excited with this appointment and believe that together, we can create a world of “firsts” in the e-commerce space. Our global commerce practice gives us a breadth of insights, tools and learnings ranging from our worldwide Connected Commerce study to our Responsive Retail framework. We will leverage these tools extensively to aid our creative process and bring alive the unique phygital experience that Tatacliq will offer customers”.
 
 
Source:
Campaign India

Related Articles

Just Published

13 hours ago

Rural consumption continues to outpace urban ...

The latest data from NielsenIQ indicates that rural areas have become the primary driver of consumption growth in the FMCG sector, a reversal of previous trends where urban centres led growth.

13 hours ago

Havas to offer staff up over $40 million in ...

Bosses could get extra $8 million in cash bonuses for working on separation from Vivendi, prospectus reveals.

14 hours ago

FCB/SIX India announces key senior leadership ...

Since its launch in 2023, the agency’s staff has tripled, now numbering approximately 170 team members.

15 hours ago

Trump’s victory isn’t just America’s crisis—it’s a ...

Make no mistake—2024’s US election was a calculated exercise in marketing from beginning to end, revealing a striking alignment with the very principles that drive our industry.