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DNA has introduced a new supplementary magazine with its Sunday edition. The magazine is called The Mag On Sunday. The magazine will have features on lifestyle, health, spirituality, self-improvement, technology, fashion, culture, music, books and movies. It has been specially designed to increase interactivity and is targeted at youth.
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Sweeping Omnicom shake-up will scrap three storied creative networks—DDB, FCB and MullenLowe.
Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.