Alex Brownsell
Dec 06, 2017

Dulux owner AkzoNobel appoints MediaCom to global account

The five-month pitch covered the company’s largest markets, including China, Indonesia and India.

Dulux owner AkzoNobel appoints MediaCom to global account

AkzoNobel Decorative Paints has appointed MediaCom to its global media planning and buying account, consolidating its business with the GroupM agency.

The five-month pitch covered the company’s largest markets, including China, the UK, Indonesia and India. The company, whose brands include Dulux, Sikkens, International, Interpon and Eka, spends around US$81 million globally.

MediaCom already handled the account in the UK and much of the EMEA region, and has added Argentina, MENA and South Africa following the review. It first began working on the business in 2007.

The company’s creative account was won by MullenLowe in London in March.

"We’re thrilled to be continuing our highly successful partnership with AzkoNobel into its second decade. MediaCom prides itself on long-term relationships with its clients, allowing us to truly understand their businesses and offer compelling and effective solutions to their key challenges," James Marples, global account director at MediaCom, said.

(This article first appeared on CampaignLive.co.uk)

Source:
Campaign India

Related Articles

Just Published

2 days ago

Indian singles prioritise compatibility over ...

Only about 11% of women regard financial stability as a critical partner selection criterion, according to a study by Jeevansathi.

2 days ago

Indians among the least satisfied with their love ...

South Korea and Japan are the only two other countries with satisfaction scores lower than that of India, finds Love Life Satisfaction Survey by Ipsos.

2 days ago

50,000 businesses, one goal: Gallabox looks at ...

As traditional channels lose steam, brands are rethinking customer conversations and the SaaS company is helping businesses turn WhatsApp into a sales and marketing powerhouse.

2 days ago

Unilever increases marketing spend by almost $1 billion

The FMCG giant's turnover rose to over $65 billion USD in 2024.