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2 days ago
During the age of misinformation, the Baldoni-Lively lawsuits put the onus on social media platforms and influencers
Influencers have a responsibility to question their sources before sharing defamatory content.
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Advertising
2 days ago
Zepto and Mamaearth fast-track sustainability this ...
Teaming up for sustainability with speed, for every Mamaearth product ordered on Zepto, the brand will plant a tree on behalf of the consumer.
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Marketing
2 days ago
AI meets authenticity: The future formula for brand ...
As AI reshapes audience engagement, authenticity will prove to be a critical essential for brands to gain and retain consumer trust this year, says VFS Global's chief communication officer.
Marketing
2 days ago
Will user-generated content dominate brand ...
With consumer appetite for authentic user experiences on the rise, such content is likelier to play a major role in shaping brand narratives this year.
Marketing
3 days ago
Xley by MAD Group aims to transform brand-creator ...
It positions itself as a tool to streamline, optimise, and elevate brand-creator partnerships on an international scale.
