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eBay India has unveiled an integrated campaign aimed at expanding the online shopping category in the country.Targeted at savvy netizens across leading Indian metros in the 20 – 45 years age bracket, eBay India’s new campaign emphasizes “Super Deals, Super Safe” as its core message. Conceptualized in a unique, black and white style, each 25-second commercial establishes key user benefits of product range, deals, discounts and security through a playful twist on calls that come to the talk show “The eBay way”.
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