A total of 177 entries have been shortlisted for the Ad Club's Effie 2013 competition, winners of which will be announced on 17 January 2014, at the Taj Lands End hotel in Mumbai.
Ogilvy & Mather has leads the tally with 43 shortlists, while Lowe Lintas accounts for 31. McCann Worldgroup (20) and JWT (12) are among agencies with double-digit number of shortlists.
View the shortlists here:
| No. | Agency Name | Brand Name | Campaign Title | Client Name |
|
Consumer Products - Cosmetics and toiletries, personal hygiene. |
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| 1 | JWT | Engage | Games Romantic Pairs Play | ITC Limited |
| 2 | Rediffusion Dentsu Young & Rubicam Pvt. Ltd. | Attitude from Amway | Beauty is all about attitude | Amway India Enterprises Pvt. Ltd. |
| 3 | BBDO India Pvt. Ltd. | Gillette | Shave or Crave - Or, How Gillette Leveraged The Influencing Power (Charm) of Women to Get Men to Shave | P&G/ Gillette India |
| 4 | BBDO India Pvt. Ltd. | Johnson's Baby | Share the Language of Love | Johnson & Johnson Limited |
| 5 | BBDO India Pvt. Ltd. | Gillette | Soldier for Women | P&G/ Gillette India |
| 6 | Lowe Lintas and Partners | Lifebuoy Colour Changing Handwash | The Hulk of Handwashes | Hindustan Unilever Limited |
| 7 | Lowe Lintas and Partners | Lifebuoy | Help A Child Reach 5 | Hindustan Unilever Limited |
| 8 | Creativeland Asia Pvt. Ltd. | Cinthol | The Alive Is Awesome Campaign | Godrej Consumer Products Ltd. |
| 9 | BBH Communications India Pvt. Ltd. | Parachute Advansed Ayurvedic | Recommended By Those Who Care About You | Marico Limited |
| 10 | BBH Communications India Pvt. Ltd. | Nihar Shanti Amla | Small Steps Lead To Big Change | Marico Limited |
| Consumer Products - Beverages and drinks | ||||
| 1 | JWT | Pepsi | Pepsi : Calling All 'Later' Haters | PepsiCo India Holdings Pvt. Ltd. |
| 2 | SohoSquare Advertising & Marketing Communications Pvt. Ltd. | Bisleri | Kiss To Drink | Bisleri International Pvt. Ltd. |
| 3 | Ogilvy & Mather India | Cadbury Bournvita | Aadat | Cadbury India Limited |
| 4 | Ogilvy & Mather India | Sprite | 'Chalo Apni Chaal' (Make your own move) | Coca-Cola India Pvt. Ltd. |
| 5 | Lowe Lintas and Partners | Tata Tea | Choti Duty Badi Duty | Tata Global Beverages Limited |
| 6 | McCann Worldgroup | Coca-Cola | Coca-Cola : Adding Fizz To The Indian Family Mealtime | Coca-Cola India Pvt. Ltd. |
| 7 | McCann Worldgroup | Nescafe Classic | Nescafe Morning Band - 'Kick-starting' India's morning | Nestle India Ltd. |
| 8 | McCann Worldgroup | Coca-Cola | How Coca-Cola Won The Battle For Indian Teens | Coca-Cola India Pvt. Ltd. |
| 9 | Draftfcb Ulka Advertising Pvt. Ltd. | Amul Milk | How the world's youngest nation turned to the world's original energy drink | Gujarat Cooperative Milk Marketing Federation Limited |
| 10 | Creativeland Asia Pvt. Ltd. | Frooti | The Magic of Fresh 'N' Juicy Mangoes | Parle Agro Pvt. Ltd. |
| Consumer Products - Confectionary and food | ||||
| 1 | JWT | Kellogg's Chocos | Hidden Roti | Kellogg India Pvt Ltd |
| 2 | Ogilvy & Mather India | Fortune Rice Bran Health | Finally, prevention becomes better than cure | Adani Wilmar Ltd |
| 3 | Contract Advertising (India) Pvt. Ltd. | Cadbury Celebrations | Rakhi 'Celebrations' style : Rishta over Rituals | Cadbury India Limited |
| 4 | Lowe Lintas and Partners | Kissan | Changing Kissan's Roll | Hindustan Unilever Limited |
| 5 | McCann Worldgroup | Alpenliebe Juzt Jelly | The Art of Selling A Billion Jellies in Juzt 52 Weeks | Perfetti Van Melle India Pvt. Ltd. |
| 6 | Ogilvy & Mather India | Parle-G | A biscuit that transformed classrooms : Parle-G | Parle Biscuits Pvt. Ltd. |
| 7 | Publicis Communications Pvt. Ltd. | Nestle MAGGI | Do Minute Mein Khushiyan (Happiness in 2 Minutes) | Nestle India Ltd. |
| 8 | Publicis Communications Pvt. Ltd. | McVitie's | What's inside your biscuit | United Biscuits Pvt. Ltd. |
| 9 | Interface Communications | Oreo Choco Crème | Breaking into the fortress of Chocolate Cream Biscuits | Mondelez India Ltd. |
| 10 | Ogilvy & Mather India | Cadbury Dairy Milk Silk | Silk : How We Put The Romance In Chocolate! | Cadbury India Limited |
| Consumer Products - Others | ||||
| 1 | JWT | Nike Cricket | Bleed blue | Nike India Pvt. Ltd. |
| 2 | Rediffusion Dentsu Young & Rubicam Pvt. Ltd. | Classmate | Because you're one of a kind | ITC Limited |
| 3 | Grey Worldwide India Pvt. Ltd. | Killer Jeans | Killer Jeans: Making an environmental cause a fashion statement | Kewal Kiran Clothing Limited |
| 4 | Lowe Lintas and Partners | Tanishq | Love has no price tag | Titan Company Limited |
| 5 | Lowe Lintas and Partners | HIT | Cockroach Kills Cockroach | Godrej Consumer Products Ltd. |
| 6 | Lowe Lintas and Partners | HIT | Blame The Cockroach | Godrej Consumer Products Ltd. |
| Consumer Durables - Automobiles and auto parts, two wheelers and auto related | ||||
| 1 | Dentsu Communication Pvt. Ltd. | Toyota | Etios Motor Racing | Toyota Kirloskar Motor Pvt Ltd |
| 2 | SohoSquare Advertising & Marketing Communications Pvt. Ltd. | Honda Amaze | Badle Aapki Duniya | Honda Cars India Ltd |
| 3 | Grey Worldwide India Pvt. Ltd. | Volkswagen Passenger Cars India | The YouTube Test Drive | Volkswagen Passenger Cars India |
| 4 | Lowe Lintas and Partners | Maruti Suzuki Alto K10 | Soundtrippin | Maruti Suzuki India Limited |
| 5 | Draftfcb Ulka Advertising Private Limited | Hero Maestro | New Toy For The Boy | Hero MotoCorp Ltd. |
| 6 | McCann Worldgroup | TVS Scooty Pep + | How TVS Scooty Won The Battle Of Hearts Against Me -Too Scooter Brands | TVS Motor Company Limited |
| Consumer Durables - Electronic goods | ||||
| 1 | JWT | Nokia Lumia | Nokia Lumia 520 : Challenging The Speed Of a Fast Generation | Nokia India Sales Pvt. Ltd. |
| 2 | JWT | Nokia Asha | How 'Nokia Asha 305' Boarded a Train That It Missed. | Nokia India Sales Pvt. Ltd. |
| 3 | Grey Worldwide India Pvt. Ltd. | Dell Inspiration | I Can Do Kuch bhi | Dell India Pvt. Ltd. |
| 4 | JWT | Windows from Microsoft | Microsoft - Turning middle class homemakers into PC evangelists | Microsoft Corporation (India) Pvt. Ltd. |
| 5 | SohoSquare Advertising & Marketing Communications Pvt. Ltd. | Voltas Ltd. | Voltas All Weather ACs | Voltas Ltd. |
| 6 | Lowe Lintas and Partners | Havells Fans | Hawa Badlegi | Havells India Limited |
| 7 | Lowe Lintas and Partners | Micromax | The Phone That Can | Micromax Informatics Limited |
| 8 | McCann Worldgroup | Dish+ | Ab Saara India Record Karega! | DishTV India Limited |
| Consumer Durables - Others | ||||
| 1 | Ogilvy & Mather India | Fevikwik | Creating Stickiness For Fevikwik | Pidilite Industries Limited |
| 2 | Lowe Lintas and Partners | Havells Geysers | Don't Switch Off The Geyser | Havells India Limited |
| 3 | McCann Worldgroup | Greenlam | Zamane Ko Sajawan Chala | Greenply Industries Limited |
| 4 | JWT | Godrej Security Solutions | Why fear trouble? | Godrej & Boyce Mfg. Co. Ltd. - Godrej Security Solutions |
| 5 | Ogilvy & Mather India | Fevicol Marine | Creating a Watershed Moment for Fevicol Marine | Pidilite Industries Limited |
| 6 | Ogilvy & Mather India | Fevicol | Fevicol : Bonded to 1 Billion hearts | Pidilite Industries Limited |
| Services - Telecom and related products | ||||
| 1 | Rediffusion Dentsu Young & Rubicam Pvt. Ltd. | MTS mBlaze | Always On | Sistema Shyam TeleServices Limited |
| 2 | Ogilvy & Mather India | Vodafone | Making of the World's most loved Telecom brand on social media | Vodafone India Limited |
| 3 | Lowe Lintas and Partners | !dea | Telephone Exchange | Idea Cellular Limited |
| 4 | Lowe Lintas and Partners | !dea | !dea Honey Bunny | Idea Cellular Limited |
| 5 | Ogilvy & Mather India | Vodafone | Internet is Fun on Vodafone | Vodafone India Limited |
| 6 | Ogilvy & Mather India | Vodafone | Vodafone - Made for You | Vodafone India Limited |
| 7 | Ogilvy & Mather India | Vodafone | Vodafone Delights | Vodafone India Limited |
| 8 | Taproot India Communication Pvt. Ltd. | Airtel | Airtel Live - Re.1 Videos | Bharati Airtel Ltd. |
| 9 | Taproot India Communication Pvt. Ltd. | Airtel | Jo mera hai wo tera hai, Jo tera hai wo mera | Bharati Airtel Ltd. |
| Services - Financial Services | ||||
| 1 | Ogilvy & Mather India | ICICI Bank | HUKUS BUKUS.... | ICICI Bank Limited |
| 2 | Leo Burnett | HDFC Life Smart Woman Plan | Life Insurance : What Women Want | HDFC Life |
| 3 | Leo Burnett | Tata Capital | Memories | Tata Capital Limited |
| 4 | Lowe Lintas and Partners | Max Bupa | The 5 Generation Insurance | Max Bupa Health Insurance Company Ltd. |
| 5 | Lowe Lintas and Partners | Axis Bank | Power To Youth | Axis Bank |
| 6 | Lowe Lintas and Partners | ICICI Prudential Life Insurance | Bande Achche Hain (The Good Guys) | ICICI Prudential Life Insurance Company Limited |
| 7 | McCann Worldgroup | PNB MetLife | PNB MetLife : Promise of Double Surety In Today's Unsure Times | PNB MetLife India Insurance Co. Ltd. |
| 8 | Publicis Communications Pvt. Ltd. | Bharti AXA | PROOF- Dedicated Claims Handler | Bharti AXA Life Insurance Co. Ltd. |
| 9 | Publicis Communications Pvt. Ltd. | Citibank | Dil Vs Bill | Citibank India N.A. |
| 10 | JWT | Birla Sun Life Insurance (BSLI) | Even Gods Can Feel Insecure | Birla Sun Life Insurance Co. Ltd. |
| Services - Media & Entertainment | ||||
| 1 | Ogilvy & Mather India | The Hindu | Behave India | Kasturi & Sons Ltd. |
| 2 | Everest Brand Solutions Pvt. Ltd. | SAB TV | SAB TV Brand Campaign | SAB TV (Multi Screen Media Pvt. Ltd.) |
| 3 | Leo Burnett | Kaun Banega Crorepati on Sony Entertainment Television | Knowledge Gives You Your Right! | Sony Entertainment Television |
| 4 | Lowe Lintas and Partners | The Economic Times | ET Against Half Knowledge | The Economic Times |
| 5 | JWT | Indian Premier League (IPL) - SET MAX | Jumping Jhapang | Multi Screen Media Pvt. Ltd. (Formerly SET India Pvt. Ltd.) |
| 6 | Ogilvy & Mather India | Tata Sky+ HD | Selling TV to those who don't have time to watch TV | Tata Sky Limited |
| 7 | DDB Mudra Group | Femina | India's first fully crowd sourced magazine issue | Worldwide Media |
| 8 | Ogilvy & Mather India | Tata Sky | Poochne mein kya Jata hai | Tata Sky Limited |
| Services - Others | ||||
| 1 | Everest Brand Solutions Pvt. Ltd. | New Haven Compact | New Haven Compact - 10, 10 | TATA Housing Development Co. Ltd. |
| 2 | Rediffusion Dentsu Young & Rubicam Pvt. Ltd. | Vivanta by Taj - Madikeri, Coorg | "Coorg 2.0 : A rainforest's best kept secret" | Indian Hotels Company Limited |
| 3 | Ogilvy & Mather India | MOT | Find What you seek | Ministry Of Tourism, Government of India |
| Corporate Advertising / Reputation | ||||
| 1 | McCann Worldgroup | Dainik Jagran | Can A Newspaper Preserve A Nation's Future? | Jagran Prakashan Ltd. |
| Retail | ||||
| 1 | Ogilvy & Mather India | Titan Eye Plus | Trendz 2012 | Titan Company Limited |
| 2 | Happy Creative Services (India) Pvt. Ltd. | Flipkart.com | Shopping ka Naya Address | FlipKart Internet Pvt. Ltd. |
| 3 | Contract Advertising (India) Pvt. Ltd. | Domino's Pizza | Domino's Pizza Yeh Hai Rishton Ka Time | Jubilant FoodWorks Ltd. |
| 4 | Contract Advertising (India) Pvt. Ltd. | Domino's Pizza | Pizza Mania : Pehli Kamai | Jubilant FoodWorks Ltd. |
| 5 | Ogilvy & Mather India | KFC | 25 mei khao. Khake bolo WOW | Yum Restaurants Marketing Pvt. Ltd. |
| 6 | Leo Burnett | McDonald's Piri Piri | Bring Back Piri Piri! | Hardcastle Restaurants Pvt. Ltd. |
| 7 | Lowe Lintas and Partners | Tanishq | Because Diwali Should Be Recession Proof | Titan Company Limited |
| 8 | Lowe Lintas and Partners | Tanishq | One Love | Titan Company Limited |
| 9 | DDB Mudra Group | Big Bazaar | Power to the people | Future Value Retail Ltd. |
| 10 | DDB Mudra Group | Big Bazaar | From Grocery to Gift | Future Value Retail Ltd. |
| Healthcare | ||||
| 1 | Havas Worldwide India Pvt. Ltd. | moov | moov Statue | Reckitt Benckiser India Ltd. |
| 2 | McCann Worldgroup | Dabur Chyawanprash | Dabur Chyawanprash - Beefing Up Mom's Nutrition Army With Immunity | Dabur India Ltd. |
| B2B | ||||
| 1 | Lowe Lintas and Partners | TATA Classedge | Better Teachers Make Better Students | Tata Interactive Systems |
| 2 | Ogilvy & Mather India | Vodafone Business Services | Drive into the Big League-2 | Vodafone India Limited |
| 3 | DDB Mudra Group | Association of Indian Magazines | Magazines Connect, Engage, Work | Association of Indian Magazines |
| Digital (Online / Mobile Communication) | ||||
| 1 | Blazar Media | Domino's | Online Ordering | Jubilant FoodWorks Ltd. |
| 2 | FoxyMoron Media Solutions Pvt. Ltd. | Maybelline New York India | Baby Lips Kiss Song | Maybelline New York India |
| 3 | Ogilvy & Mather India | Mentos | Mentos Riddle | Perfetti Van Melle India Pvt. Ltd. |
| 4 | Ogilvy & Mather India | Vodafone | Making of the world's most loved telecom brand on social media | Vodafone India Limited |
| 5 | Interface Communications | Cadbury Oreo | 300 Briefs, 300 Ads in 3 days- 'The Oreo Dunkathon' | Mondelez India Ltd. |
| 6 | ibs | Tata Docomo | Hyper Personalization - The World's first CRM Powered Digital Media Campaign | Tata Docomo |
| 7 | Ogilvy & Mather India | Perk | Perk : Creating fans by turning them into stars! | Cadbury India Limited |
| Rural Marketing | ||||
| 1 | Paradigm Plus Marketing Communications Pvt. Ltd. | Mahadhan Mahapower | Ek Atoot Nata | Deepak Fertilizers And Petrochemicals Corporation Ltd. |
| 2 | R K Swamy BBDO Pvt. Ltd. | Massey Ferguson | Shifting Gears With Massey | Tractors and Farm Equipment Limited |
| 3 | Ogilvy & Mather India | Multi-Brand Project | Khushiyon Ki Doli | Hindustan Unilever Limited |
| 4 | Marico Limited | Mediker | Mediker's Journey from Lice Negative to Life Positive in Rural India | Marico Limited |
| Regional | ||||
| 1 | JWT | Univercell | Bridging the Great Aadi Divide | Univercell Telecommunications India Pvt. Ltd. |
| 2 | ABP One | Cadbury Dairy Milk | Cadbury Mishti Shera Shrishti | Cadbury India Limited |
| 3 | Ogilvy & Mather India | Bru Instant | Discover Something New | Hindustan Unilever Limited |
| 4 | Ogilvy & Mather India | Ebela | 'Ami Amar Moto' | ABP Pvt. Ltd. |
| 5 | Ogilvy & Mather India | Center Fruit | Center Fruit Audition : Tougues Want To Play With It | Perfetti Van Melle India Pvt. Ltd. |
| 6 | Leo Burnett | Meera Shampoo | How A Single Strand Changed The Story Of A Brand | CavinKare Pvt. Ltd. |
| 7 | Lowe Lintas and Partners | Tanishq | Tanishq And Sridevi - Coming Back Home | Titan Company Limited |
| 8 | Publicis Communications Pvt. Ltd. | Nescafe Sunrise Strong | "There is a New Sunrise In Andhra Pradesh" | Nestle India Ltd. |
| 9 | DDB Mudra Group | Star Jalsha | Largest Anti Superstition Drive for Bengal | Star Entertainment Media Pvt Ltd. |
| Direct Marketing | ||||
| 1 | Jubilant FoodWorks Ltd. | Domino's Pizza | Customer Lifecycle Management | Jubilant FoodWorks Ltd. |
| 2 | McCann Worldgroup | Dainik Jagran | 'Creating A Newspaper For The Future, By The Future' | Jagran Prakashan Ltd. |
| 3 | Hansa Customer Equity Pvt. Ltd. | Mahindra & Mahindra | My Mahindra. My Life. | Mahindra & Mahindra |
| 4 | M&C Saatchi Direct and Digital Communication Pvt. Ltd. & Hansa Customer Equity Pvt. Ltd. | Birla Sun Life Mutual Fund (BSLMF) | The Financial Fit : Customer Life Time Value | Birla Sun Life Mutual Fund |
| 5 | DRAFTFCB + ULKA INTERACTIVE | Pediasure | Pediasure - Redefining Customer Acquisition | Abbott Nutrition India |
| Experiential Marketing / Brand Experience | ||||
| 1 | ABP One | Cadbury Dairy Milk | Cadbury Mishti Shera Shrishti | Cadbury India Limited |
| 2 | Global Team Ford | Ford EcoSport | Ford EcoSport Urban Discoveries | Ford India Pvt. Ltd. |
| 3 | Grey Worldwide India Pvt. Ltd. | Sensodyne | Winning With A Glass Of Chilled Water | Glaxo SmithKline Consumer Healthcare Ltd. |
| 4 | Lowe Lintas and Partners | Kissan | 100% Natural. Seeded. | Hindustan Unilever Limited |
| 5 | Ogilvy & Mather India | Vodafone | Vodafone - Ear Muffs | Vodafone India Limited |
| 6 | Bates CHI & Partners | Tang | Rocket Man And Refreshment Bar | Cadbury India Limited |
| 7 | JWT | Indian Premier League (IPL) - SET MAX | Sirf Dekhneka Nahin (Don't Just Watch It) | Multi Screen Media Pvt. Ltd. |
| 8 | Ogilvy & Mather India | Mumbai Indians | Sports With A Heart | Indiawin Sports Pvt. Ltd. |
| 9 | DDB Mudra Group | Neutrogena | Beauty's a Little Personal | Johnson & Johnson Limited |
| 10 | Ogilvy & Mather India | Lifebuoy Soap | Lifebuoy Roti Campaign | Hindustan Unilever Limited |
| EFFIE for Good | ||||
| 1 | Ogilvy & Mather India | Once Again | The Tagging Drive | Once Again |
| 2 | Ogilvy & Mather India | Star Jalsha | Chalo Paltai ('Let's Change') | Star Entertainment Media Pvt. Ltd. |
| 3 | Ogilvy & Mather India | Akanksha Foundation | Classroom Mumbai | Akanksha Foundation |
| 4 | Ogilvy & Mather India | Mumbai Police | You tell us, and we'll show them - Mumbai Police | Mumbai Police |
| 5 | Lowe Lintas and Partners | TATA TEA | Choti Shuruaat | Tata Global Beverages Limited |
| 6 | Draftfcb Ulka Advertising Private Limited | Amul Manthan | Creating 35 Lakh Women Entrepreneurs | Gujarat Cooperative Milk Marketing Federation Limited |
| 7 | McCann Worldgroup | Stayfree | Women for Women | Johnson & Johnson Limited |
| 8 | McCann Worldgroup | BRUHAT Bengalure MAHANAGARA PALIKE (BBMP - Greater Bangalore Muncipal Corporation) Govt. of Karnataka | How An Idea Introduced A Law? | Bruhat Bangalore Mahanagar Palike |
| 9 | McCann Worldgroup | UNICEF | Quit India Movement Part 2 - India's Fight Against Malnutrition | Unicef India Private Limited |
| 10 | Ogilvy & Mather India | Indian Red Cross | Blood Search Made Easy | Indian Red Cross Society |
| David v/s Goliath | ||||
| 1 | Havas Worldwide India Pvt. Ltd. | Dettol | Clean For Real Kitchen With Dettol | Reckitt Benckiser India Ltd. |
| 2 | Ogilvy & Mather India | Hokey India League | Hokey India League Beats A League 20 Times It Size | Hockey India League |
| 3 | Lowe Lintas and Partners | !dea | !dea Telephone Exchange | Idea Cellular Limited |
| 4 | Lowe Lintas and Partners | Micromax | The Phone That Can | Micromax Informatics Limited |
| 5 | Lowe Lintas and Partners | Pepsodent Expert Protection | Toothpaste To Mouthpaste | Hindustan Unilever Limited |
| 6 | McCann Worldgroup | Radikal | Selling Basmati Rice The 'Un-Rice' Way | Radikal Foods Limited |
| 7 | McCann Worldgroup | Alpenliebe Juzt Jelly | The Art Of Selling A Billion Jellies In Juzt 52 Weeks | Perfetti Van Melle India Pvt. Ltd. |
| 8 | Publicis Communications Pvt. Ltd. | McVitie's | What's Inside Your Biscuit | United Biscuits Pvt. Ltd. |
| 9 | McCann Worldgroup | Skore | How A New Condom Brand "Skored" Against The Leaders In The Very First Encounter | TTK Protective Devices Ltd. |
| 10 | R K Swamy BBDO Pvt. Ltd. | Snickers | Hunger Acche Acchon Ko Badal Deta Hai | MARS Chocolate India Pvt. Ltd. |
| Integrated Advertising Campaign | ||||
| 1 | Grey Worldwide India Pvt. Ltd. | Killer Jeans | Turning the product into a medium - How to make an environmental cause fashionable for Indian Youth | Kewal Kiran Clothing Limited |
| 2 | BBDO India Pvt. Ltd. | Gillette | Soldier for Women | P&G/ Gillette India |
| 3 | Lowe Lintas and Partners | !dea | !dea Honey Bunny | Idea Cellular Limited |
| 4 | Lowe Lintas and Partners | Lifebuoy | Help A Child Reach 5 | Hindustan Unilever Limited |
| 5 | McCann Worldgroup | Coca-Cola | COCA-COLA: Adding fizz to the Indian Family Meal Time | Coca-Cola India Pvt. Ltd. |
| 6 | McCann Worldgroup | Nescafe Classic | Nescafe Morning Band - 'Kick-starting' India's morning | Nestle India Ltd. |
| 7 | Ogilvy & Mather India | Vodafone | Vodafone - Made For You | Vodafone India Limited |
| 8 | Publicis Communications Pvt. Ltd. | Nestle Maggi | Do Minute Mein Khushiyan (Happiness in 2 Minutes) | Nestle India Ltd. |
| 9 | McCann Worldgroup | UNICEF | Quit India Movement Part 2 - India's Fight Against Malnutrition | Unicef India Private Limited |
| 10 | BBH Communications India Pvt. Ltd. | Parachute Advansed Ayurvedic | Recommended By Those Who Care About You | Marico Limited |
| Best On-going Campaign | ||||
| 1 | Contract Advertising (India) Pvt. Ltd. | Cadbury Celebrations | Iss Diwali app Kisse Khush Karenge? | Cadbury India Limited |
| 2 | Ogilvy & Mather India | Bournvita | Tayyari Jeet Ki | Cadbury India Limited |
| 3 | Ogilvy & Mather India | Ceat Two Wheeler Tyres | Superior Grip | Ceat Limited |
| 4 | Ogilvy & Mather India | Cadbury Dairy Milk Silk | How we got People to pay ten times the price of a CDM for CDM | Cadbury India Limited |
| 5 | Ogilvy & Mather India | Madhya Pradesh Tourism | How Madhya Pradesh become INCREDIBLE in Incredible India | Madhya Pradesh State Tourism Development Corporation Ltd. |
| 6 | Lowe Lintas and Partners | !dea | What An !dea | Idea Cellular Limited |
| 7 | Lowe Lintas and Partners | Fastrack | 'Move On' | Titan Company Limited |
| 8 | Lowe Lintas and Partners | Tata Tea | Jaago Re | Tata Global Beverages Limited |
| 9 | Ogilvy & Mather India | Vodafone | Vodafone Zoozoos | Vodafone India Limited |
| 10 | Ogilvy & Mather India | Dove Hair Care | Dove does in six years, what Pantene took 20 years to do! | Hindustan Unilever Limited |
(Updated at 10.15 am on 10 January, to reflect amended date and venue of the Effie 2013 awards ceremony.)
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