Mullen Lowe Lintas Group reclaimed its agency of the year title at the Effies by bagging a Grand Effie, six Gold, five Silver and 13 Bronze metals at the awards night in Mumbai on 27 January 2016.
The agency's Grand Effie was for its 'Drinks and Memories' campaign for Paper Boat. The agency also bagged two Golds for the same entry.
It's other Gold wins were for 'Brave N Beautiful' for Dabur Vatika, 'Delay Marriage' for Fair and Lovely, 'Go Solo' for Hotstar, and 'From Packaged Good to Packaging Good' for Tata Tea.
Hindustan Unilever was awarded the Client of the Year accolade.
Ogilvy & Mather, which wrested the title from Mullen Lowe Lintas last year, bagged 29 metals in this edition, the most by an agency. This included four Gold and four Silver trophies.
Two of the agency's Gold wins were for 'End Acid Sale' for Make Love Not Scars, one for 'A for Anthem' for Aakanksha Foundation, and another for 'Winning Back Love Lost' for Titan Raga.
McCann Erickson bagged 10 metals – two Gold, four Silver and four Bronze. The Gold wins were for 'U Quit Something I Quit Something' for Nicotex and 'Making Women's Heart Visible' for Saffola.
BBDO India bagged two Golds in its three-metal tally, besides a Bronze. The Gold wins were for 'Share the Load' for Ariel Matic.
Contract was the other agency to bag a Gold. The agency also bagged a Silver and Bronze. The Gold win was for 'Take the Right Call' for Truecaller.
Here are all the winning entries:
| 01. Consumer Products : - Cosmetics and toiletries, personal hygiene. | |||||
| Entry No | Agency Name | Brand Name | Campaign Title | Client Name | G/S/B/F |
| 1 | MullenLowe Lintas Group, India | Dabur Vatika | Brave N Beautiful | Dabur India Limited | Gold |
| 2 | MullenLowe Lintas Group, India | Fair & Lovely | Delay Marriage | Hindustan Unilever Limited | Gold |
| 3 | DDB Mudra Group | Clean & Clear | CLEAN & CLEAR SEE THE REAL ME - A HIMALAYAN ODYSSEY | Johnson & Johnson Limited | Silver |
| 4 | Ogilvy & Mather India | Dove Hair Care | Damage that helped Dove win | Hindustan Unilever Limited | Bronze |
| 5 | McCann Worldgroup India | DETTOL | DETTOL- INDIA'S NEW CURRENCY FOR HYGIENE | Reckitt Benckiser India | Bronze |
| 6 | MullenLowe Lintas Group, India | Close up | First Move | Hindustan Unilever Limited | Bronze |
| 7 | BBH Communications India Pvt. Ltd. | Nihar Shanti Amla | Change Made Easy | Marico Limited | Finalist |
| 8 | BBH Communications India Pvt. Ltd. | Parachute Advansed Ayurvedic Hair Oil | Don't Ignore Hair Fall | Marico Limited | Finalist |
| 9 | MullenLowe Lintas Group, India | Hamam | Reverse Celebrity Endorsement | Hindustan Unilever Limited | Finalist |
| 10 | Creativeland Asia Pvt. Ltd. | Godrej Expert | My First Hero | Godrej Consumer Products Ltd. | Finalist |
| 11 | Creativeland Asia Pvt. Ltd. | Godrej Cinthol | Alive Is Offline | Godrej Consumer Products Ltd. | Finalist |
| 12 | The Leo Group India | Anchor White Toothpaste | Bindaas Daant Toh Bindaas Aap | Anchor Health & Beauty Care Pvt. Ltd. | Finalist |
| 13 | McCann Worldgroup India | DETTOL SQUEEZY | DETTOL SQUEEZY: TEACHING INDIA THE DETTOL HABIT | Reckitt Benckiser India | Finalist |
| 02. Consumer Products : - Beverages and drinks. | |||||
| 1 | MullenLowe Lintas Group, India | Paper Boat | Drinks and Memories | Hector Beverages Ltd. | Gold |
| 2 | Ogilvy & Mather India | Bournvita | Swimmer | Mondelez India Foods Ltd. | Bronze |
| 3 | McCann Worldgroup India | Nescafe | How Nescafe redefined the role for coffee in the life of the Indian youth | Nestle India Ltd. | Bronze |
| 4 | JWT | Mountain Dew | Mountain Dew Naam Bante Hain Risk Se - Evolution of an Iconic Brand | PepsiCo India Holdings Pvt. Ltd. | Finalist |
| 5 | JWT | Pepsi | Crash the Pepsi IPL - From Consumers to Co-marketers | PepsiCo India Holdings Pvt. Ltd. | Finalist |
| 6 | Ogilvy & Mather India | Kinley | Kinley: Give truth a chance | Coca-Cola India Pvt. Ltd. | Finalist |
| 7 | Bates CHI&Partners | Tang | TANG - Reversing the curse of concentrates | Mondelez India Foods Ltd. | Finalist |
| 03. Consumer Products : - Confectionary and food. | |||||
| 1 | McCann Worldgroup India | Saffola | Making Women's Heart Visible | Marico Limited | Silver |
| 2 | McCann Worldgroup India | Saffola Masala Oats | Can Foodies Be Fit Too? | Marico Limited | Silver |
| 3 | Ogilvy & Mather India | Cadbury 5star | Stay Cool, Stay Lost | Mondelez India Foods Ltd. | Bronze |
| 4 | Ogilvy & Mather India | Cadbury Dairy Milk Silk Chocolate | BUBBLED UP FOR JOY | Mondelez India Foods Ltd. | Bronze |
| 5 | DDB Mudra Group | Nutralite | When Lord Ganesha Walked The Talk For Nutralite | Zydus Wellness Ltd. | Bronze |
| 6 | JWT | NESTLÉ MUNCH | MUNCHIFICATION - 'MUNCH KHAO - APNE MANCH PE AAO' | Nestle India Ltd. | Finalist |
| 7 | JWT | Kellogg's Chocos | "Khuljaye Bachpan" | Kellogg India Limited | Finalist |
| 8 | MullenLowe Lintas Group, India | Kissan | Changing Kissan's Roll | Hindustan Unilever Limited | Finalist |
| 9 | MullenLowe Lintas Group, India | Knorr | Small Pangs of Hunger | Hindustan Unilever Limited | Finalist |
| 10 | MullenLowe Lintas Group, India | Dabur Honey | Jealous Husbands | Dabur India Ltd. | Finalist |
| 11 | JWT | NESTLÉ MILKYBAR | PLAY AND LEARN WITH A TREAT YOU CAN EAT | Nestle India Ltd. | Finalist |
| 12 | Publicis Communications Pvt. Ltd | Maggi Noodles | Khushiyon ki recipe | Nestle India Ltd. | Finalist |
| 13 | JWT | Kellogg's CornFlakes | Customization | Kellogg India Limited | Finalist |
| 14 | JWT | Kellogg's CornFlakes | Solid versus Liquid | Kellogg India Limited | Finalist |
| 15 | McCann Worldgroup India | Aashirvaad | Living up to a mother's promise | ITC Foods Ltd. | Finalist |
| 16 | McCann Worldgroup India | MAGGI | MAGGI #WeMissYouToo | Nestle India Ltd. | Finalist |
| 04. Consumer Products : - Others | |||||
| 1 | BBDO India Pvt. Ltd. | Ariel Matic | Ariel- Share The Load | Procter & Gamble India | Gold |
| 2 | MullenLowe Lintas Group, India | Surf Excel Bar | Stain Eraser | Hindustan Unilever Limited | Silver |
| 3 | Ogilvy & Mather India | Titan Raga | Titan Raga - Winning back love lost | Titan Company Limited | Bronze |
| 4 | Grey Worldwide India Pvt. Ltd. | Scotch Brite Scrub Pad | The Legend of Scotch Brite | 3M India Ltd. | Finalist |
| 05. Consumer Durables : - Automobiles and auto parts, two wheelers and auto related. | |||||
| 1 | Taproot India Communication Pvt. Ltd. | Mahindra Two Wheelers | Kisi Se Kam Nahi | Mahindra Two Wheelers Ltd. | Silver |
| 2 | Interface Communications | Mahindra XUV 500 | Reclaim the pole position | Mahindra & Mahindra Ltd. (Auto) | Bronze |
| 3 | Ogilvy & Mather India | BMW | Don't Postpone Joy | BMW India Pvt. Ltd. | Bronze |
| 4 | Creativeland Asia Pvt. Ltd. | Godrej aer | #changetheaer | Godrej Consumer Products Ltd. | Bronze |
| 5 | Rediffusion Dentsu Young & Rubicam Pvt. Ltd. | Tata Prima | T-1 Season 2 The Sequel that beat the Blockbuster | Tata Motors Limited | Finalist |
| 6 | Ogilvy & Mather India | Castrol CRB Minitruck | Castrol CRB Minitruck - Launch | Castrol India Ltd. | Finalist |
| 7 | Blue Hive India | Ford Figo Aspire | Ford Figo Aspire - What Drives You? | FORD INDIA PRIVATE LIMITED | Finalist |
| 06. Consumer Durables : - Electronic goods. | |||||
| 1 | Ogilvy & Mather India | Tata Sky Ltd. | Daily Dillagi | Tata Sky Limited | Bronze |
| 2 | The Leo Group India | Kindle Paperwhite | Kindle - the joy of reading | Amazon Seller Services | Bronze |
| 3 | Grey Worldwide India Pvt. Ltd. | Dell | Ratta Raaga | Dell India Pvt. Ltd. | Finalist |
| 4 | Dentsu Marcom Pvt. Ltd. | CP Plus | "Upar wala sab dekh raha hai" (The one above sees all.) | CP Plus India | Finalist |
| 5 | Ogilvy & Mather India | LENOVO INDIA | LENOVO POWERS THE GAMER IN YOU | Lenovo India Pvt. Limited | Finalist |
| 07. Consumer Durables : - Others | |||||
| 1 | Ogilvy & Mather India | JSW Cement | JSW Cement: from slow - setting to fast moving | JSW Cement | Bronze |
| 2 | MullenLowe Lintas Group, India | Tanishq | Timeless Relationship | Tanishq | Bronze |
| 3 | Ogilvy & Mather India | JSW Neosteel | Creating new category codes in steel retailing | JSW Group | Finalist |
| 4 | MullenLowe Lintas Group, India | Tanishq | Promises | Tanishq | Finalist |
| 5 | Law & Kenneth Saatchi & Saatchi Private Limited | pepperfry.com | Beating the blues | Pepperfry.Com TrendSutra Platform Pvt. Ltd. | Finalist |
| 6 | MullenLowe Lintas Group, India | Havells LED | Bill Chota Dil Bada | Havells India Limited | Finalist |
| 08. Services : - Telecom and related products. | |||||
| 1 | Contract Advertising (India) Pvt. Ltd. | Truecaller | Truecaller - Take the Right Call | True Software Scandinavia AB | Gold |
| 2 | Taproot India Communication Pvt. Ltd. | Airtel | Launching Airtel 4G - Challenging skepticism | Bharti Airtel Ltd. | Silver |
| 3 | Ogilvy & Mather India | Vodafone | Fast internet is a force for good | Vodafone India Limited | Bronze |
| 09. Services : - Financial Services. | |||||
| 1 | Ogilvy & Mather India | ICICI Bank | 'Expression Debit Card' | ICICI Bank Limited | Bronze |
| 2 | Ogilvy & Mather India | Vodafone M-Pesa | Power to migrants | Vodafone M-Pesa Limited | Finalist |
| 3 | JWT | Tata AIA Life Insurance | Daddy aur Zooey (making Good happen) | Tata AIA Life Insurance Company Ltd. | Finalist |
| 4 | MullenLowe Lintas Group, India | Policy Bazaar | Ullu Thullu | PolicyBazaar | Finalist |
| 5 | The Leo Group India | HDFC Life | Apno ko apne dum pe jeena sikhao | HDFC Standard Life Insurance Co. Ltd. | Finalist |
| 6 | Taproot India Communication Pvt. Ltd. | Birla Sun Life Insurance | BSLI Khud Ko Kar Buland | Birla Sun Life Insurance Co. Ltd. | Finalist |
| 10. Services : - Media & Entertainment. | |||||
| 1 | MullenLowe Lintas Group, India | Hotstar | Go Solo | Star India Pvt. Ltd. | Gold |
| 2 | MullenLowe Lintas Group, India | Youtube | The Suffering of Buffering | Google India Pvt. Ltd. | Silver |
| 3 | Ogilvy & Mather India | Indian Super League | Let's Football | Football Sports Development Limited | Bronze |
| 4 | Ogilvy & Mather India | Satyamev Jayate Season 3 | Mission Impossible to Possible | Star India Pvt. Ltd. | Bronze |
| 5 | MullenLowe Lintas Group, India | hotstar | Bahut Far | Star India Group (Novi Digital) | Bronze |
| 6 | Ogilvy & Mather India | Postpickle | For a sister | Postpickle | Finalist |
| 7 | Ogilvy & Mather India | Mumbai Indians | Connecting millions of fans to a cause | Reliance Industries Ltd. | Finalist |
| 8 | MullenLowe Lintas Group, India | Star Sports | Nanhi Kali | Star India Pvt. Ltd. | Finalist |
| 9 | DDB Mudra Group | Sony Max (Max) - Indian Premiere League (IPL) | Diwali, Christmas, Eid and now, IPL | Multi Screen Media Pvt Ltd (Formerly SET India Pvt. Ltd.) | Finalist |
| 11. Services : - Others | |||||
| 1 | McCann Worldgroup India | PayTM | PayTM Karo - Giving India a New Currency | One97 Communication Private Ltd. | Silver |
| 2 | Ogilvy & Mather India | Diu Tourism | Keep Calm and Visit Diu | U. T. Daman & Diu Tourism | Bronze |
| 3 | MullenLowe Lintas Group, India | OLX.in | Don't Be Chipku | OLX India Pvt. Ltd. | Bronze |
| 4 | McCann Worldgroup India | Zing Digital | Divide and Rule | DishTV India Limited | Bronze |
| 5 | Happy Creative Services (India) Pvt. Ltd. | Ola | Chalo Niklo | ANI Technologies Pvt. Ltd. | Finalist |
| 6 | MullenLowe Lintas Group, India | Flipkart | #GrowWithFlipkart | Flipkart India Pvt. Ltd. | Finalist |
| 7 | MullenLowe Lintas Group, India | Faasos | We Got Your Food | Faasos Food Services Pvt. Ltd. | Finalist |
| 8 | McCann Worldgroup India | YATRA.COM | EHSAAN MAT LO | Yatra Online Pvt. Ltd. | Finalist |
| 12. Corporate Advertising / Reputation | |||||
| 1 | DDB Mudra Group | Inorbit Malls | BRINGING THE BACKYARD TO THE SHOPFRONT | Inorbit Malls India Pvt. Ltd. | Bronze |
| 2 | Ogilvy & Mather India | JSW Steel | Will of Steel | JSW Group | Finalist |
| 3 | JWT | Kellogg's India | #Feeding Dreams | Kellogg India Limited | Finalist |
| 4 | McCann Worldgroup India | Dainik Jagran | Jagran Sanskarshala - When a newspaper decided to become the nation's teacher | Jagran Prakashan Ltd. | Finalist |
| 5 | McCann Worldgroup India | OMRON | OMRON: DONATE YOUR VOICE TO HELP SOMEONE SEE | Omron Automation India Pvt. Ltd. | Finalist |
| 6 | MullenLowe Lintas Group, India | OLX.in | Keemat Bhi Kuch Keemti Bhi | OLX India Pvt. Ltd. | Finalist |
| 13. Retail | |||||
| 1 | Enormous Brands | SHOPCLUES | INTRODUCING INDIA TO COMMUTE COMMERCE | Clues Network Pvt. Ltd. | Silver |
| 2 | The Leo Group India | Amazon.in | Aur Dikhao! | Amazon Seller Services | Silver |
| 3 | Happy Creative Services (India) Pvt. Ltd. | Flipkart | The Big Billion Day | Flipkart India Pvt. Ltd. | Bronze |
| 4 | MullenLowe Lintas Group, India | Flipkart | Wish Chain | Flipkart India Pvt. Ltd. | Bronze |
| 5 | The Leo Group India | McDonald's | McDonald's KuchPalOffline : How a food destination turned into a friendship destination | Hardcastle Restaurants Pvt. Ltd. | Finalist |
| 6 | MullenLowe Lintas Group, India | FirstCry.com | Bachon Ki Shopping Bachon Ka Khel Nahi | Brainbees Solutions Private Limited | Finalist |
| 7 | MullenLowe Lintas Group, India | Tanishq | Divine Ornaments | Tanishq | Finalist |
| 8 | Enormous Brands | SHOPCLUES | INTRODUCING THE UMPTEENTH E-COMMERCE PLAYER IN THE COUNTRY | Clues Network Pvt. Ltd. | Finalist |
| 14. Healthcare | |||||
| 1 | McCann Worldgroup India | Nicotex | U Quit Something I Quit Something | Cipla Ltd. | Gold |
| 2 | MullenLowe Lintas Group, India | Johnson & Johnson - OneTouch | Khud Ki Care | Johnson & Johnson Limited | Bronze |
| 3 | Contract Advertising (India) Pvt. Ltd. | Sugar Free | How 17.5 kgs of Sugar Hides in Your Daily Cup of Tea! | Zydus Wellness Ltd. | Bronze |
| 4 | MullenLowe Lintas Group, India | Volini | Volini Recovery Zone | Sun Pharmaceuticals | Finalist |
| 5 | McCann Worldgroup India | Dabur Odomos | Odomos-How did we make odomos a part of school uniform | Dabur India Limited | Finalist |
| 6 | McCann Worldgroup India | Nestle | Nestle Now Everyone can Breastfeed a child! | Nestle India Ltd. | Finalist |
| 15. B2B | |||||
| 1 | MullenLowe Lintas Group, India | Flipkart | #GrowWithFlipkart | Flipkart India Pvt. Ltd. | Bronze |
| 2 | Ogilvy & Mather India | IBM | Score with Data | IBM India Private Ltd. | Finalist |
| 3 | Ogilvy & Mather India | JSW Steel | Will of Steel | JSW Steel | Finalist |
| 4 | MullenLowe Lintas Group, India | Havells LED | Bijli Bachao | Havells India Limited | Finalist |
| 16. Interactive Marketing | |||||
| 1 | Ogilvy & Mather India | Make Love Not Scars | End Acid Sale | Make Love Not Scars | Silver |
| 2 | Ogilvy & Mather India | DIU Tourism | Ilha De Calma | U. T. Daman & Diu Tourism | Bronze |
| 3 | JWT | Pepsi | Crash the Pepsi IPL - From Consumers to Co-marketers | PepsiCo India Holdings Pvt. Ltd. | Bronze |
| 4 | BBDO India Pvt. Ltd. | Ariel Matic | Ariel- Share The Load | Procter & Gamble India | Bronze |
| 5 | Ogilvy & Mather India | Google India Pvt Ltd. | Great Online Shopping Festival - #72HoursOfCrazy | Google India Pvt Ltd | Finalist |
| 6 | Ogilvy & Mather India | Cadbury 5 Star | Cadbury 5 Star - #JoKhaayeKhoJaaye | Cadbury India Limited | Finalist |
| 7 | Ogilvy & Mather India | Vogue Empower | #VogueEmpower | Vogue India | Finalist |
| 8 | Sapient Corporation Pvt. Ltd. | DBS BANK | CHILLI PANEER 2 | DBS Bank India | Finalist |
| 9 | MullenLowe Lintas Group, India | Dabur Vatika | Brave N Beautiful | Dabur India Limited. | Finalist |
| 10 | MullenLowe Lintas Group, India | hotstar | Go Solo | Star India Pvt. Ltd. | Finalist |
| 11 | DDB Mudra Group | Wildcraft India Pvt. Ltd. | Changes in latitude, Changes in attitude | Wildcraft India Pvt. Ltd. | Finalist |
| 17. Small Town and Rural Marketing | |||||
| 1 | DDB Mudra Group | UNICEF | 'Down', but not out | United Nations Children's Fund (UNICEF) India | Silver |
| 2 | MullenLowe Lintas Group, India | Idea | World Wide Wisdom | Idea Cellular Limited | Bronze |
| 3 | PHD India | Wheel | Lo Karlo Baat | Hindustan Unilever Limited | Bronze |
| 4 | Ogilvy & Mather India | Vodafone M-Pesa | Self defence umbrella | Vodafone M-Pesa Limited | Finalist |
| 5 | Ogilvy & Mather India | Vodafone M-Pesa | Power to migrants | Vodafone M-Pesa Limited | Finalist |
| 18. Regional | |||||
| 1 | MullenLowe Lintas Group, India | OLX.in | Don't Be Chipku | OLX India Pvt. Ltd. | Silver |
| 2 | DDB Mudra Group | Nutralite | How Ganesha came to life to spread the message of healthy habits | Zydus Wellness Ltd. | Silver |
| 3 | JWT | Tata Gluco Plus | Tata Gluco Plus - Taking the gas out of carbonated soft drinks | NourishCo Beverages Ltd. | Bronze |
| 4 | DDB Mudra Group | KALYAN SILKS | WHEN A MALAYALEE STORE BECAME A KANNADIGA STORY | KALYAN SILKS TRICHUR (P) LTD. | Bronze |
| 5 | MullenLowe Lintas Group, India | Havells | Hawa Badlegi | Havells India Limited | Bronze |
| 6 | Ogilvy & Mather India | Asian Paints Apex Ultima Protek | Coconut Tree Climber | Asian Paints Ltd. | Finalist |
| 7 | Ogilvy & Mather India | Tata Sky Ltd. | South Invasion | Tata Sky Limited | Finalist |
| 8 | Ogilvy & Mather India | Vodafone M-Pesa | Self defence umbrella | Vodafone M-Pesa Limited | Finalist |
| 9 | MullenLowe Lintas Group, India | Hamam | Reverse Celebrity Endorsement | Hindustan Unilever Limited | Finalist |
| 19. Direct Marketing | |||||
| 1 | Ogilvy & Mather India | Make Love Not Scars | End Acid Sale | Make Love Not Scars | Gold |
| 2 | Ogilvy & Mather India | Philips India | HIMinitiative | Philips Electronics Pvt. Ltd. | Silver |
| 3 | Ogilvy & Mather India | The Akanksha Foundation | A for Anthem | The Akanksha Foundation | Silver |
| 4 | Ogilvy & Mather India | Vodafone Business Services | Business is our middle name | Vodafone Business Services | Bronze |
| 5 | Ogilvy & Mather India | Vodafone Business Services | Ready For The Big League | Vodafone Business Services | Bronze |
| 6 | MullenLowe Lintas Group, India | Cremaffin | Constipasana - Posture of Relief | Abbott India Limited | Bronze |
| 7 | MullenLowe Lintas Group, India | Dabur Vatika | Brave N Beautiful | Dabur India Limited | Bronze |
| 8 | Red Fuse Communications | Colgate | Spreading a million smiles | Colgate Palmolive India Ltd. | Bronze |
| 9 | McCann Worldgroup India | Dainik Jagran | Dainik Jagran Young Editors (Yuva Sampadak) ‘Crowdsourcing India’s next newspaper through a direct response’ | Jagran Prakashan Ltd | Finalist |
| 20. Experiential Marketing / Brand Experience | |||||
| 1 | McCann Worldgroup India | Saffola | Making Women's Heart Visible | Marico Limited | Gold |
| 2 | MullenLowe Lintas Group, India | Practo | Broken Promises | Practo Technologies Pvt. Ltd. | Silver |
| 3 | Cheil India | Chhanv Foundation | Donate A Face | Chhanv Foundation | Silver |
| 4 | McCann Worldgroup India | Saffola Masala Oats | Can Foodies Be Fit Too? | Marico Limited | Silver |
| 5 | Brave New World Communications Pvt. Ltd. | The Roadster Life Co | Roadster Pocketman | Myntra Designs Pvt. Ltd. | Bronze |
| 6 | DDB Mudra Group | Nutralite | India's first ever shape-shifting Ganesha demonstrates the power of healthy habits | Zydus Wellness Ltd. | Bronze |
| 7 | DDB Mudra Group | KALYAN SILKS | WHEN THE STORE BECAME THE STORY (CONTENT AS BRAND EXPERIENCE) | KALYAN SILKS TRICHUR (P) LTD. | Bronze |
| 8 | MullenLowe Lintas Group, India | Tanishq | Gift a Moment | Tanishq | Finalist |
| 9 | PHD India | Lakme India | Launch and taking it to more than a million | Hindustan Unilever Limited | Finalist |
| 10 | Cheil India | Samsung India Electronics Pvt Ltd | Samsung Galaxy S6 Launch Blogathon | Samsung India Electronics Pvt. Ltd. | Finalist |
| 11 | McCann Worldgroup India | Skore | Making Condoms Fashionable | TTK Protective Devices Ltd. | Finalist |
| 12 | MullenLowe Lintas Group, India | Godrej HIT | Track The Bite | Godrej Consumer Products Ltd. | Finalist |
| 13 | Star India | Star Movies Secret Screening | The Best Shared Secret | Star India Pvt. Ltd. | Finalist |
| 14 | MullenLowe Lintas Group, India | Fair & Lovely | Scaling The Everest | Hindustan Unilever Limited | Finalist |
| 15 | WAT Consult | SAP India | Unique Interactive Promotion That Engaged SMBs | Sap India Pvt. Ltd. | Finalist |
| 21. Effie for Good | |||||
| 1 | Ogilvy & Mather India | Make Love Not Scars | End Acid Sale | Make Love Not Scars | Gold |
| 2 | Ogilvy & Mather India | The Akanksha Foundation | A for Anthem | The Akanksha Foundation | Gold |
| 3 | Contract Advertising (India) Pvt. Ltd. | Sugar Free | Donate Your Calories | Zydus Wellness Ltd. | Silver |
| 4 | DDB Mudra Group | UNICEF | 'Down', but not out | United Nations Children's Fund (UNICEF) India | Silver |
| 5 | MullenLowe Lintas Group, India | Dabur Vatika | Brave N Beautiful | Dabur India Limited | Finalist |
| 22. David v/s Goliath | |||||
| 1 | MullenLowe Lintas Group, India | Paper Boat | Drinks and Memories | Hector Beverages Ltd. | Gold |
| 2 | Enormous Brands | SHOPCLUES | INTRODUCING INDIA TO COMMUTE COMMERCE | Clues Network Pvt. Ltd. | Silver |
| 3 | Ogilvy & Mather India | Diu Tourism | Keep Calm and visit Diu | U.T. Daman & Diu Tourism | Bronze |
| 4 | JWT | Tata Gluco Plus | Tata Gluco Plus- Taking the gas out of Carbonated Soft Drinks | NourishCo Beverages Ltd. | Finalist |
| 5 | MullenLowe Lintas Group, India | FirstCry.com | Bachon Ki Shopping Bachon Ka Khel Nahi | Brainbees Solutions Private Limited | Finalist |
| 6 | The Leo Group India | Anchor | Bindaas Daant Toh Bindaas Aap | Anchor Health & Beauty Care PVT. LTD. | Finalist |
| 7 | Rediffusion Dentsu Young & Rubicam Pvt. Ltd. | Moods Condoms | Play It Right | HLL Lifecare Limited | Finalist |
| 23. Integrated Advertising Campaign | |||||
| 1 | Ogilvy & Mather India | Titan Raga | WINNING BACK LOVE LOST | Titan Company Limited | Gold |
| 2 | BBDO India Pvt. Ltd. | Ariel Matic | Ariel - Share The Load | Procter & Gamble India | Gold |
| 3 | Ogilvy & Mather India | TATA SKY | Daily Dillagi | Tata Sky Limited | Silver |
| 4 | The Leo Group India | Amazon.in | Aur Dikhao! | Amazon Seller Services | Silver |
| 5 | Ogilvy & Mather India | Vodafone M-Pesa | Power to migrants | Vodafone M-Pesa Limited | Bronze |
| 6 | McCann Worldgroup India | PayTM | PayTM Karo - Giving India a New Currency | One97 Communication Private Ltd. | Bronze |
| 7 | MullenLowe Lintas Group, India | OLX.in | Keemat Bhi Kuch Keemati Bhi | OLX India Pvt. Ltd. | Bronze |
| 8 | Happy Creative Services (India) Pvt Ltd. | Flipkart | The Big Billion Day | Flipkart India Pvt. Ltd. | Finalist |
| 9 | MullenLowe Lintas Group, India | Flipkart.com | Wish Chain | Flipkart India Pvt. Ltd. | Finalist |
| 10 | MullenLowe Lintas Group, India | Godrej KALA HIT | KONE KONE MEIN DANGER | Godrej Consumer Products Ltd. | Finalist |
| 11 | JWT | Mountain Dew | Mountain Dew Naam Bante Hain Risk Se- Evolution of an Iconic Brand | PepsiCo India Holdings Pvt. Ltd. | Finalist |
| 12 | Ogilvy & Mather India | Diu Tourism | Keep Calm and visit Diu | U.T Daman & Diu Tourism | Finalist |
| 13 | JWT | Pepsi | Crash the Pepsi IPL - From Consumers to Co-marketers | PepsiCo India Holdings Pvt. Ltd. | Finalist |
| 14 | Ogilvy & Mather India | BMW | Don't Postpone Joy | BMW India Pvt. Ltd. | Finalist |
| 15 | Ogilvy & Mather India | Greenply | Ask Greenply | Greenply Industries Ltd. | Finalist |
| 16 | McCann Worldgroup India | Saffola Masala Oats | Can Foodies Be Fit Too? | Marico Limited | Finalist |
| 17 | McCann Worldgroup India | Nicotex | U Quit Something I Quit Something | Cipla Ltd. | Finalist |
| 18 | MullenLowe Lintas Group, India | Idea | IIN Second Chance | Idea Cellular Limited | Finalist |
| 19 | MullenLowe Lintas Group, India | hotstar | Go Solo | Star India Pvt. Ltd. | Finalist |
| 20 | McCann Worldgroup India | Yatra.com | EHSAAN MAT LO | Yatra Online Pvt. Ltd. | Finalist |
| 21 | JWT | Kellogg's India | #Feeding Dreams | Kellogg India Limited | Finalist |
| 22 | McCann Worldgroup India | Saffola | Making Women's Heart Visible | Marico Limited | Finalist |
| 23 | Star India | Star Sports Mauka Campaign | Mauka Mauka | Star India Pvt. Ltd. | Finalist |
| 24 | Contract Advertising (India) Pvt Ltd. | Truly Madly Matchmakers | #BoyBrowsing | Truly Madly Matchmaker Private Limited | Finalist |
| 25 | McCann Worldgroup India | Nescafe Classic | How Nescafe redefined the role for coffee in the life of the Indian youth | Nestle India Ltd. | Finalist |
| 26 | DDB Mudra Group | Sony Max (Max) - Indian Premiere League (IPL) | Celebrating India's only secular festival | Multi Screen Media Pvt. Ltd. (Formerly SET India Pvt. Ltd.) | Finalist |
| 24. Best On-going Campaign | |||||
| 1 | MullenLowe Lintas Group, India | Tata Tea | From Packaged Good to Packaging Good | Tata Global Beverages Limited | Gold |
| 2 | MullenLowe Lintas Group, India | Idea | An Idea Can Change Your Life | Idea Cellular Limited | Silver |
| 3 | Ogilvy & Mather India | Bournvita | Tayyari Jeet Ki (Prepare to Win) | Mondelez India Foods Ltd. | Bronze |
| 4 | Ogilvy & Mather India | The Akanksha Foundation | GIVE TO RECEIVE | The Akanksha Foundation | Bronze |
| 5 | Ogilvy & Mather India | Cadbury Gems | Role Reversal | Mondelez India Foods Ltd. | Finalist |
| 6 | Ogilvy & Mather India | Dove Hair | Damage is beautiful | Hindustan Unilever Limited | Finalist |
| 7 | MullenLowe Lintas Group, India | OLX.in | Bech De | OLX India Pvt. Ltd. | Finalist |
| 25. New Product or Service | |||||
| 1 | Law & Kenneth Saatchi & Saatchi Private Limited. | pepperfry.com | OFFLINE TO ONLINE FURNITURE SHOPPING | Pepperfry.Com TrendSutra Platform Pvt. Ltd. | Silver |
| 2 | MullenLowe Lintas Group, India | Practo | Life Mein | Practo Technologies Pvt. Ltd. | Bronze |
| 3 | Cheil India | Salaam Baalak Trust | The light bag - Bringing children out of the dark | Salaam Baalak Trust | Bronze |
| 4 | Interface Communications | Mahindra Jeeto | Sahi Chuno. Kamao Jyada | Mahindra & Mahindra Ltd. (Auto) | Finalist |
| GRAND EFFIE | |||||
| Integrated Advertising Campaign | |||||
| 1 | MullenLowe Lintas Group, India | Paper Boat | Drinks and Memories | Hector Beverages Ltd. | |
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=268&w=401&q=100&v=20170226&c=1)
.jpg&h=268&w=401&q=100&v=20170226&c=1)
