01. Consumer Products : - Cosmetics and toiletries, personal hygiene. | |||||
Entry No | Agency Name | Brand Name | Campaign Title | Client Name | G/S/B/F |
1 | MullenLowe Lintas Group, India | Dabur Vatika | Brave N Beautiful | Dabur India Limited | Gold |
2 | MullenLowe Lintas Group, India | Fair & Lovely | Delay Marriage | Hindustan Unilever Limited | Gold |
3 | DDB Mudra Group | Clean & Clear | CLEAN & CLEAR SEE THE REAL ME - A HIMALAYAN ODYSSEY | Johnson & Johnson Limited | Silver |
4 | Ogilvy & Mather India | Dove Hair Care | Damage that helped Dove win | Hindustan Unilever Limited | Bronze |
5 | McCann Worldgroup India | DETTOL | DETTOL- INDIA'S NEW CURRENCY FOR HYGIENE | Reckitt Benckiser India | Bronze |
6 | MullenLowe Lintas Group, India | Close up | First Move | Hindustan Unilever Limited | Bronze |
7 | BBH Communications India Pvt. Ltd. | Nihar Shanti Amla | Change Made Easy | Marico Limited | Finalist |
8 | BBH Communications India Pvt. Ltd. | Parachute Advansed Ayurvedic Hair Oil | Don't Ignore Hair Fall | Marico Limited | Finalist |
9 | MullenLowe Lintas Group, India | Hamam | Reverse Celebrity Endorsement | Hindustan Unilever Limited | Finalist |
10 | Creativeland Asia Pvt. Ltd. | Godrej Expert | My First Hero | Godrej Consumer Products Ltd. | Finalist |
11 | Creativeland Asia Pvt. Ltd. | Godrej Cinthol | Alive Is Offline | Godrej Consumer Products Ltd. | Finalist |
12 | The Leo Group India | Anchor White Toothpaste | Bindaas Daant Toh Bindaas Aap | Anchor Health & Beauty Care Pvt. Ltd. | Finalist |
13 | McCann Worldgroup India | DETTOL SQUEEZY | DETTOL SQUEEZY: TEACHING INDIA THE DETTOL HABIT | Reckitt Benckiser India | Finalist |
02. Consumer Products : - Beverages and drinks. | |||||
1 | MullenLowe Lintas Group, India | Paper Boat | Drinks and Memories | Hector Beverages Ltd. | Gold |
2 | Ogilvy & Mather India | Bournvita | Swimmer | Mondelez India Foods Ltd. | Bronze |
3 | McCann Worldgroup India | Nescafe | How Nescafe redefined the role for coffee in the life of the Indian youth | Nestle India Ltd. | Bronze |
4 | JWT | Mountain Dew | Mountain Dew Naam Bante Hain Risk Se - Evolution of an Iconic Brand | PepsiCo India Holdings Pvt. Ltd. | Finalist |
5 | JWT | Pepsi | Crash the Pepsi IPL - From Consumers to Co-marketers | PepsiCo India Holdings Pvt. Ltd. | Finalist |
6 | Ogilvy & Mather India | Kinley | Kinley: Give truth a chance | Coca-Cola India Pvt. Ltd. | Finalist |
7 | Bates CHI&Partners | Tang | TANG - Reversing the curse of concentrates | Mondelez India Foods Ltd. | Finalist |
03. Consumer Products : - Confectionary and food. | |||||
1 | McCann Worldgroup India | Saffola | Making Women's Heart Visible | Marico Limited | Silver |
2 | McCann Worldgroup India | Saffola Masala Oats | Can Foodies Be Fit Too? | Marico Limited | Silver |
3 | Ogilvy & Mather India | Cadbury 5star | Stay Cool, Stay Lost | Mondelez India Foods Ltd. | Bronze |
4 | Ogilvy & Mather India | Cadbury Dairy Milk Silk Chocolate | BUBBLED UP FOR JOY | Mondelez India Foods Ltd. | Bronze |
5 | DDB Mudra Group | Nutralite | When Lord Ganesha Walked The Talk For Nutralite | Zydus Wellness Ltd. | Bronze |
6 | JWT | NESTLÉ MUNCH | MUNCHIFICATION - 'MUNCH KHAO - APNE MANCH PE AAO' | Nestle India Ltd. | Finalist |
7 | JWT | Kellogg's Chocos | "Khuljaye Bachpan" | Kellogg India Limited | Finalist |
8 | MullenLowe Lintas Group, India | Kissan | Changing Kissan's Roll | Hindustan Unilever Limited | Finalist |
9 | MullenLowe Lintas Group, India | Knorr | Small Pangs of Hunger | Hindustan Unilever Limited | Finalist |
10 | MullenLowe Lintas Group, India | Dabur Honey | Jealous Husbands | Dabur India Ltd. | Finalist |
11 | JWT | NESTLÉ MILKYBAR | PLAY AND LEARN WITH A TREAT YOU CAN EAT | Nestle India Ltd. | Finalist |
12 | Publicis Communications Pvt. Ltd | Maggi Noodles | Khushiyon ki recipe | Nestle India Ltd. | Finalist |
13 | JWT | Kellogg's CornFlakes | Customization | Kellogg India Limited | Finalist |
14 | JWT | Kellogg's CornFlakes | Solid versus Liquid | Kellogg India Limited | Finalist |
15 | McCann Worldgroup India | Aashirvaad | Living up to a mother's promise | ITC Foods Ltd. | Finalist |
16 | McCann Worldgroup India | MAGGI | MAGGI #WeMissYouToo | Nestle India Ltd. | Finalist |
04. Consumer Products : - Others | |||||
1 | BBDO India Pvt. Ltd. | Ariel Matic | Ariel- Share The Load | Procter & Gamble India | Gold |
2 | MullenLowe Lintas Group, India | Surf Excel Bar | Stain Eraser | Hindustan Unilever Limited | Silver |
3 | Ogilvy & Mather India | Titan Raga | Titan Raga - Winning back love lost | Titan Company Limited | Bronze |
4 | Grey Worldwide India Pvt. Ltd. | Scotch Brite Scrub Pad | The Legend of Scotch Brite | 3M India Ltd. | Finalist |
05. Consumer Durables : - Automobiles and auto parts, two wheelers and auto related. | |||||
1 | Taproot India Communication Pvt. Ltd. | Mahindra Two Wheelers | Kisi Se Kam Nahi | Mahindra Two Wheelers Ltd. | Silver |
2 | Interface Communications | Mahindra XUV 500 | Reclaim the pole position | Mahindra & Mahindra Ltd. (Auto) | Bronze |
3 | Ogilvy & Mather India | BMW | Don't Postpone Joy | BMW India Pvt. Ltd. | Bronze |
4 | Creativeland Asia Pvt. Ltd. | Godrej aer | #changetheaer | Godrej Consumer Products Ltd. | Bronze |
5 | Rediffusion Dentsu Young & Rubicam Pvt. Ltd. | Tata Prima | T-1 Season 2 The Sequel that beat the Blockbuster | Tata Motors Limited | Finalist |
6 | Ogilvy & Mather India | Castrol CRB Minitruck | Castrol CRB Minitruck - Launch | Castrol India Ltd. | Finalist |
7 | Blue Hive India | Ford Figo Aspire | Ford Figo Aspire - What Drives You? | FORD INDIA PRIVATE LIMITED | Finalist |
06. Consumer Durables : - Electronic goods. | |||||
1 | Ogilvy & Mather India | Tata Sky Ltd. | Daily Dillagi | Tata Sky Limited | Bronze |
2 | The Leo Group India | Kindle Paperwhite | Kindle - the joy of reading | Amazon Seller Services | Bronze |
3 | Grey Worldwide India Pvt. Ltd. | Dell | Ratta Raaga | Dell India Pvt. Ltd. | Finalist |
4 | Dentsu Marcom Pvt. Ltd. | CP Plus | "Upar wala sab dekh raha hai" (The one above sees all.) | CP Plus India | Finalist |
5 | Ogilvy & Mather India | LENOVO INDIA | LENOVO POWERS THE GAMER IN YOU | Lenovo India Pvt. Limited | Finalist |
07. Consumer Durables : - Others | |||||
1 | Ogilvy & Mather India | JSW Cement | JSW Cement: from slow - setting to fast moving | JSW Cement | Bronze |
2 | MullenLowe Lintas Group, India | Tanishq | Timeless Relationship | Tanishq | Bronze |
3 | Ogilvy & Mather India | JSW Neosteel | Creating new category codes in steel retailing | JSW Group | Finalist |
4 | MullenLowe Lintas Group, India | Tanishq | Promises | Tanishq | Finalist |
5 | Law & Kenneth Saatchi & Saatchi Private Limited | pepperfry.com | Beating the blues | Pepperfry.Com TrendSutra Platform Pvt. Ltd. | Finalist |
6 | MullenLowe Lintas Group, India | Havells LED | Bill Chota Dil Bada | Havells India Limited | Finalist |
08. Services : - Telecom and related products. | |||||
1 | Contract Advertising (India) Pvt. Ltd. | Truecaller | Truecaller - Take the Right Call | True Software Scandinavia AB | Gold |
2 | Taproot India Communication Pvt. Ltd. | Airtel | Launching Airtel 4G - Challenging skepticism | Bharti Airtel Ltd. | Silver |
3 | Ogilvy & Mather India | Vodafone | Fast internet is a force for good | Vodafone India Limited | Bronze |
09. Services : - Financial Services. | |||||
1 | Ogilvy & Mather India | ICICI Bank | 'Expression Debit Card' | ICICI Bank Limited | Bronze |
2 | Ogilvy & Mather India | Vodafone M-Pesa | Power to migrants | Vodafone M-Pesa Limited | Finalist |
3 | JWT | Tata AIA Life Insurance | Daddy aur Zooey (making Good happen) | Tata AIA Life Insurance Company Ltd. | Finalist |
4 | MullenLowe Lintas Group, India | Policy Bazaar | Ullu Thullu | PolicyBazaar | Finalist |
5 | The Leo Group India | HDFC Life | Apno ko apne dum pe jeena sikhao | HDFC Standard Life Insurance Co. Ltd. | Finalist |
6 | Taproot India Communication Pvt. Ltd. | Birla Sun Life Insurance | BSLI Khud Ko Kar Buland | Birla Sun Life Insurance Co. Ltd. | Finalist |
10. Services : - Media & Entertainment. | |||||
1 | MullenLowe Lintas Group, India | Hotstar | Go Solo | Star India Pvt. Ltd. | Gold |
2 | MullenLowe Lintas Group, India | Youtube | The Suffering of Buffering | Google India Pvt. Ltd. | Silver |
3 | Ogilvy & Mather India | Indian Super League | Let's Football | Football Sports Development Limited | Bronze |
4 | Ogilvy & Mather India | Satyamev Jayate Season 3 | Mission Impossible to Possible | Star India Pvt. Ltd. | Bronze |
5 | MullenLowe Lintas Group, India | hotstar | Bahut Far | Star India Group (Novi Digital) | Bronze |
6 | Ogilvy & Mather India | Postpickle | For a sister | Postpickle | Finalist |
7 | Ogilvy & Mather India | Mumbai Indians | Connecting millions of fans to a cause | Reliance Industries Ltd. | Finalist |
8 | MullenLowe Lintas Group, India | Star Sports | Nanhi Kali | Star India Pvt. Ltd. | Finalist |
9 | DDB Mudra Group | Sony Max (Max) - Indian Premiere League (IPL) | Diwali, Christmas, Eid and now, IPL | Multi Screen Media Pvt Ltd (Formerly SET India Pvt. Ltd.) | Finalist |
11. Services : - Others | |||||
1 | McCann Worldgroup India | PayTM | PayTM Karo - Giving India a New Currency | One97 Communication Private Ltd. | Silver |
2 | Ogilvy & Mather India | Diu Tourism | Keep Calm and Visit Diu | U. T. Daman & Diu Tourism | Bronze |
3 | MullenLowe Lintas Group, India | OLX.in | Don't Be Chipku | OLX India Pvt. Ltd. | Bronze |
4 | McCann Worldgroup India | Zing Digital | Divide and Rule | DishTV India Limited | Bronze |
5 | Happy Creative Services (India) Pvt. Ltd. | Ola | Chalo Niklo | ANI Technologies Pvt. Ltd. | Finalist |
6 | MullenLowe Lintas Group, India | Flipkart | #GrowWithFlipkart | Flipkart India Pvt. Ltd. | Finalist |
7 | MullenLowe Lintas Group, India | Faasos | We Got Your Food | Faasos Food Services Pvt. Ltd. | Finalist |
8 | McCann Worldgroup India | YATRA.COM | EHSAAN MAT LO | Yatra Online Pvt. Ltd. | Finalist |
12. Corporate Advertising / Reputation | |||||
1 | DDB Mudra Group | Inorbit Malls | BRINGING THE BACKYARD TO THE SHOPFRONT | Inorbit Malls India Pvt. Ltd. | Bronze |
2 | Ogilvy & Mather India | JSW Steel | Will of Steel | JSW Group | Finalist |
3 | JWT | Kellogg's India | #Feeding Dreams | Kellogg India Limited | Finalist |
4 | McCann Worldgroup India | Dainik Jagran | Jagran Sanskarshala - When a newspaper decided to become the nation's teacher | Jagran Prakashan Ltd. | Finalist |
5 | McCann Worldgroup India | OMRON | OMRON: DONATE YOUR VOICE TO HELP SOMEONE SEE | Omron Automation India Pvt. Ltd. | Finalist |
6 | MullenLowe Lintas Group, India | OLX.in | Keemat Bhi Kuch Keemti Bhi | OLX India Pvt. Ltd. | Finalist |
13. Retail | |||||
1 | Enormous Brands | SHOPCLUES | INTRODUCING INDIA TO COMMUTE COMMERCE | Clues Network Pvt. Ltd. | Silver |
2 | The Leo Group India | Amazon.in | Aur Dikhao! | Amazon Seller Services | Silver |
3 | Happy Creative Services (India) Pvt. Ltd. | Flipkart | The Big Billion Day | Flipkart India Pvt. Ltd. | Bronze |
4 | MullenLowe Lintas Group, India | Flipkart | Wish Chain | Flipkart India Pvt. Ltd. | Bronze |
5 | The Leo Group India | McDonald's | McDonald's KuchPalOffline : How a food destination turned into a friendship destination | Hardcastle Restaurants Pvt. Ltd. | Finalist |
6 | MullenLowe Lintas Group, India | FirstCry.com | Bachon Ki Shopping Bachon Ka Khel Nahi | Brainbees Solutions Private Limited | Finalist |
7 | MullenLowe Lintas Group, India | Tanishq | Divine Ornaments | Tanishq | Finalist |
8 | Enormous Brands | SHOPCLUES | INTRODUCING THE UMPTEENTH E-COMMERCE PLAYER IN THE COUNTRY | Clues Network Pvt. Ltd. | Finalist |
14. Healthcare | |||||
1 | McCann Worldgroup India | Nicotex | U Quit Something I Quit Something | Cipla Ltd. | Gold |
2 | MullenLowe Lintas Group, India | Johnson & Johnson - OneTouch | Khud Ki Care | Johnson & Johnson Limited | Bronze |
3 | Contract Advertising (India) Pvt. Ltd. | Sugar Free | How 17.5 kgs of Sugar Hides in Your Daily Cup of Tea! | Zydus Wellness Ltd. | Bronze |
4 | MullenLowe Lintas Group, India | Volini | Volini Recovery Zone | Sun Pharmaceuticals | Finalist |
5 | McCann Worldgroup India | Dabur Odomos | Odomos-How did we make odomos a part of school uniform | Dabur India Limited | Finalist |
6 | McCann Worldgroup India | Nestle | Nestle Now Everyone can Breastfeed a child! | Nestle India Ltd. | Finalist |
15. B2B | |||||
1 | MullenLowe Lintas Group, India | Flipkart | #GrowWithFlipkart | Flipkart India Pvt. Ltd. | Bronze |
2 | Ogilvy & Mather India | IBM | Score with Data | IBM India Private Ltd. | Finalist |
3 | Ogilvy & Mather India | JSW Steel | Will of Steel | JSW Steel | Finalist |
4 | MullenLowe Lintas Group, India | Havells LED | Bijli Bachao | Havells India Limited | Finalist |
16. Interactive Marketing | |||||
1 | Ogilvy & Mather India | Make Love Not Scars | End Acid Sale | Make Love Not Scars | Silver |
2 | Ogilvy & Mather India | DIU Tourism | Ilha De Calma | U. T. Daman & Diu Tourism | Bronze |
3 | JWT | Pepsi | Crash the Pepsi IPL - From Consumers to Co-marketers | PepsiCo India Holdings Pvt. Ltd. | Bronze |
4 | BBDO India Pvt. Ltd. | Ariel Matic | Ariel- Share The Load | Procter & Gamble India | Bronze |
5 | Ogilvy & Mather India | Google India Pvt Ltd. | Great Online Shopping Festival - #72HoursOfCrazy | Google India Pvt Ltd | Finalist |
6 | Ogilvy & Mather India | Cadbury 5 Star | Cadbury 5 Star - #JoKhaayeKhoJaaye | Cadbury India Limited | Finalist |
7 | Ogilvy & Mather India | Vogue Empower | #VogueEmpower | Vogue India | Finalist |
8 | Sapient Corporation Pvt. Ltd. | DBS BANK | CHILLI PANEER 2 | DBS Bank India | Finalist |
9 | MullenLowe Lintas Group, India | Dabur Vatika | Brave N Beautiful | Dabur India Limited. | Finalist |
10 | MullenLowe Lintas Group, India | hotstar | Go Solo | Star India Pvt. Ltd. | Finalist |
11 | DDB Mudra Group | Wildcraft India Pvt. Ltd. | Changes in latitude, Changes in attitude | Wildcraft India Pvt. Ltd. | Finalist |
17. Small Town and Rural Marketing | |||||
1 | DDB Mudra Group | UNICEF | 'Down', but not out | United Nations Children's Fund (UNICEF) India | Silver |
2 | MullenLowe Lintas Group, India | Idea | World Wide Wisdom | Idea Cellular Limited | Bronze |
3 | PHD India | Wheel | Lo Karlo Baat | Hindustan Unilever Limited | Bronze |
4 | Ogilvy & Mather India | Vodafone M-Pesa | Self defence umbrella | Vodafone M-Pesa Limited | Finalist |
5 | Ogilvy & Mather India | Vodafone M-Pesa | Power to migrants | Vodafone M-Pesa Limited | Finalist |
18. Regional | |||||
1 | MullenLowe Lintas Group, India | OLX.in | Don't Be Chipku | OLX India Pvt. Ltd. | Silver |
2 | DDB Mudra Group | Nutralite | How Ganesha came to life to spread the message of healthy habits | Zydus Wellness Ltd. | Silver |
3 | JWT | Tata Gluco Plus | Tata Gluco Plus - Taking the gas out of carbonated soft drinks | NourishCo Beverages Ltd. | Bronze |
4 | DDB Mudra Group | KALYAN SILKS | WHEN A MALAYALEE STORE BECAME A KANNADIGA STORY | KALYAN SILKS TRICHUR (P) LTD. | Bronze |
5 | MullenLowe Lintas Group, India | Havells | Hawa Badlegi | Havells India Limited | Bronze |
6 | Ogilvy & Mather India | Asian Paints Apex Ultima Protek | Coconut Tree Climber | Asian Paints Ltd. | Finalist |
7 | Ogilvy & Mather India | Tata Sky Ltd. | South Invasion | Tata Sky Limited | Finalist |
8 | Ogilvy & Mather India | Vodafone M-Pesa | Self defence umbrella | Vodafone M-Pesa Limited | Finalist |
9 | MullenLowe Lintas Group, India | Hamam | Reverse Celebrity Endorsement | Hindustan Unilever Limited | Finalist |
19. Direct Marketing | |||||
1 | Ogilvy & Mather India | Make Love Not Scars | End Acid Sale | Make Love Not Scars | Gold |
2 | Ogilvy & Mather India | Philips India | HIMinitiative | Philips Electronics Pvt. Ltd. | Silver |
3 | Ogilvy & Mather India | The Akanksha Foundation | A for Anthem | The Akanksha Foundation | Silver |
4 | Ogilvy & Mather India | Vodafone Business Services | Business is our middle name | Vodafone Business Services | Bronze |
5 | Ogilvy & Mather India | Vodafone Business Services | Ready For The Big League | Vodafone Business Services | Bronze |
6 | MullenLowe Lintas Group, India | Cremaffin | Constipasana - Posture of Relief | Abbott India Limited | Bronze |
7 | MullenLowe Lintas Group, India | Dabur Vatika | Brave N Beautiful | Dabur India Limited | Bronze |
8 | Red Fuse Communications | Colgate | Spreading a million smiles | Colgate Palmolive India Ltd. | Bronze |
9 | McCann Worldgroup India | Dainik Jagran | Dainik Jagran Young Editors (Yuva Sampadak) ‘Crowdsourcing India’s next newspaper through a direct response’ | Jagran Prakashan Ltd | Finalist |
20. Experiential Marketing / Brand Experience | |||||
1 | McCann Worldgroup India | Saffola | Making Women's Heart Visible | Marico Limited | Gold |
2 | MullenLowe Lintas Group, India | Practo | Broken Promises | Practo Technologies Pvt. Ltd. | Silver |
3 | Cheil India | Chhanv Foundation | Donate A Face | Chhanv Foundation | Silver |
4 | McCann Worldgroup India | Saffola Masala Oats | Can Foodies Be Fit Too? | Marico Limited | Silver |
5 | Brave New World Communications Pvt. Ltd. | The Roadster Life Co | Roadster Pocketman | Myntra Designs Pvt. Ltd. | Bronze |
6 | DDB Mudra Group | Nutralite | India's first ever shape-shifting Ganesha demonstrates the power of healthy habits | Zydus Wellness Ltd. | Bronze |
7 | DDB Mudra Group | KALYAN SILKS | WHEN THE STORE BECAME THE STORY (CONTENT AS BRAND EXPERIENCE) | KALYAN SILKS TRICHUR (P) LTD. | Bronze |
8 | MullenLowe Lintas Group, India | Tanishq | Gift a Moment | Tanishq | Finalist |
9 | PHD India | Lakme India | Launch and taking it to more than a million | Hindustan Unilever Limited | Finalist |
10 | Cheil India | Samsung India Electronics Pvt Ltd | Samsung Galaxy S6 Launch Blogathon | Samsung India Electronics Pvt. Ltd. | Finalist |
11 | McCann Worldgroup India | Skore | Making Condoms Fashionable | TTK Protective Devices Ltd. | Finalist |
12 | MullenLowe Lintas Group, India | Godrej HIT | Track The Bite | Godrej Consumer Products Ltd. | Finalist |
13 | Star India | Star Movies Secret Screening | The Best Shared Secret | Star India Pvt. Ltd. | Finalist |
14 | MullenLowe Lintas Group, India | Fair & Lovely | Scaling The Everest | Hindustan Unilever Limited | Finalist |
15 | WAT Consult | SAP India | Unique Interactive Promotion That Engaged SMBs | Sap India Pvt. Ltd. | Finalist |
21. Effie for Good | |||||
1 | Ogilvy & Mather India | Make Love Not Scars | End Acid Sale | Make Love Not Scars | Gold |
2 | Ogilvy & Mather India | The Akanksha Foundation | A for Anthem | The Akanksha Foundation | Gold |
3 | Contract Advertising (India) Pvt. Ltd. | Sugar Free | Donate Your Calories | Zydus Wellness Ltd. | Silver |
4 | DDB Mudra Group | UNICEF | 'Down', but not out | United Nations Children's Fund (UNICEF) India | Silver |
5 | MullenLowe Lintas Group, India | Dabur Vatika | Brave N Beautiful | Dabur India Limited | Finalist |
22. David v/s Goliath | |||||
1 | MullenLowe Lintas Group, India | Paper Boat | Drinks and Memories | Hector Beverages Ltd. | Gold |
2 | Enormous Brands | SHOPCLUES | INTRODUCING INDIA TO COMMUTE COMMERCE | Clues Network Pvt. Ltd. | Silver |
3 | Ogilvy & Mather India | Diu Tourism | Keep Calm and visit Diu | U.T. Daman & Diu Tourism | Bronze |
4 | JWT | Tata Gluco Plus | Tata Gluco Plus- Taking the gas out of Carbonated Soft Drinks | NourishCo Beverages Ltd. | Finalist |
5 | MullenLowe Lintas Group, India | FirstCry.com | Bachon Ki Shopping Bachon Ka Khel Nahi | Brainbees Solutions Private Limited | Finalist |
6 | The Leo Group India | Anchor | Bindaas Daant Toh Bindaas Aap | Anchor Health & Beauty Care PVT. LTD. | Finalist |
7 | Rediffusion Dentsu Young & Rubicam Pvt. Ltd. | Moods Condoms | Play It Right | HLL Lifecare Limited | Finalist |
23. Integrated Advertising Campaign | |||||
1 | Ogilvy & Mather India | Titan Raga | WINNING BACK LOVE LOST | Titan Company Limited | Gold |
2 | BBDO India Pvt. Ltd. | Ariel Matic | Ariel - Share The Load | Procter & Gamble India | Gold |
3 | Ogilvy & Mather India | TATA SKY | Daily Dillagi | Tata Sky Limited | Silver |
4 | The Leo Group India | Amazon.in | Aur Dikhao! | Amazon Seller Services | Silver |
5 | Ogilvy & Mather India | Vodafone M-Pesa | Power to migrants | Vodafone M-Pesa Limited | Bronze |
6 | McCann Worldgroup India | PayTM | PayTM Karo - Giving India a New Currency | One97 Communication Private Ltd. | Bronze |
7 | MullenLowe Lintas Group, India | OLX.in | Keemat Bhi Kuch Keemati Bhi | OLX India Pvt. Ltd. | Bronze |
8 | Happy Creative Services (India) Pvt Ltd. | Flipkart | The Big Billion Day | Flipkart India Pvt. Ltd. | Finalist |
9 | MullenLowe Lintas Group, India | Flipkart.com | Wish Chain | Flipkart India Pvt. Ltd. | Finalist |
10 | MullenLowe Lintas Group, India | Godrej KALA HIT | KONE KONE MEIN DANGER | Godrej Consumer Products Ltd. | Finalist |
11 | JWT | Mountain Dew | Mountain Dew Naam Bante Hain Risk Se- Evolution of an Iconic Brand | PepsiCo India Holdings Pvt. Ltd. | Finalist |
12 | Ogilvy & Mather India | Diu Tourism | Keep Calm and visit Diu | U.T Daman & Diu Tourism | Finalist |
13 | JWT | Pepsi | Crash the Pepsi IPL - From Consumers to Co-marketers | PepsiCo India Holdings Pvt. Ltd. | Finalist |
14 | Ogilvy & Mather India | BMW | Don't Postpone Joy | BMW India Pvt. Ltd. | Finalist |
15 | Ogilvy & Mather India | Greenply | Ask Greenply | Greenply Industries Ltd. | Finalist |
16 | McCann Worldgroup India | Saffola Masala Oats | Can Foodies Be Fit Too? | Marico Limited | Finalist |
17 | McCann Worldgroup India | Nicotex | U Quit Something I Quit Something | Cipla Ltd. | Finalist |
18 | MullenLowe Lintas Group, India | Idea | IIN Second Chance | Idea Cellular Limited | Finalist |
19 | MullenLowe Lintas Group, India | hotstar | Go Solo | Star India Pvt. Ltd. | Finalist |
20 | McCann Worldgroup India | Yatra.com | EHSAAN MAT LO | Yatra Online Pvt. Ltd. | Finalist |
21 | JWT | Kellogg's India | #Feeding Dreams | Kellogg India Limited | Finalist |
22 | McCann Worldgroup India | Saffola | Making Women's Heart Visible | Marico Limited | Finalist |
23 | Star India | Star Sports Mauka Campaign | Mauka Mauka | Star India Pvt. Ltd. | Finalist |
24 | Contract Advertising (India) Pvt Ltd. | Truly Madly Matchmakers | #BoyBrowsing | Truly Madly Matchmaker Private Limited | Finalist |
25 | McCann Worldgroup India | Nescafe Classic | How Nescafe redefined the role for coffee in the life of the Indian youth | Nestle India Ltd. | Finalist |
26 | DDB Mudra Group | Sony Max (Max) - Indian Premiere League (IPL) | Celebrating India's only secular festival | Multi Screen Media Pvt. Ltd. (Formerly SET India Pvt. Ltd.) | Finalist |
24. Best On-going Campaign | |||||
1 | MullenLowe Lintas Group, India | Tata Tea | From Packaged Good to Packaging Good | Tata Global Beverages Limited | Gold |
2 | MullenLowe Lintas Group, India | Idea | An Idea Can Change Your Life | Idea Cellular Limited | Silver |
3 | Ogilvy & Mather India | Bournvita | Tayyari Jeet Ki (Prepare to Win) | Mondelez India Foods Ltd. | Bronze |
4 | Ogilvy & Mather India | The Akanksha Foundation | GIVE TO RECEIVE | The Akanksha Foundation | Bronze |
5 | Ogilvy & Mather India | Cadbury Gems | Role Reversal | Mondelez India Foods Ltd. | Finalist |
6 | Ogilvy & Mather India | Dove Hair | Damage is beautiful | Hindustan Unilever Limited | Finalist |
7 | MullenLowe Lintas Group, India | OLX.in | Bech De | OLX India Pvt. Ltd. | Finalist |
25. New Product or Service | |||||
1 | Law & Kenneth Saatchi & Saatchi Private Limited. | pepperfry.com | OFFLINE TO ONLINE FURNITURE SHOPPING | Pepperfry.Com TrendSutra Platform Pvt. Ltd. | Silver |
2 | MullenLowe Lintas Group, India | Practo | Life Mein | Practo Technologies Pvt. Ltd. | Bronze |
3 | Cheil India | Salaam Baalak Trust | The light bag - Bringing children out of the dark | Salaam Baalak Trust | Bronze |
4 | Interface Communications | Mahindra Jeeto | Sahi Chuno. Kamao Jyada | Mahindra & Mahindra Ltd. (Auto) | Finalist |
GRAND EFFIE | |||||
Integrated Advertising Campaign | |||||
1 | MullenLowe Lintas Group, India | Paper Boat | Drinks and Memories | Hector Beverages Ltd. | |