Emvies 2018: Shortlists announced

The awards honour measurable and significant contributions in the field of media.

 

 

A03 : Best Media Strategy - Services : Presentation Duration = 10 minutes

Sr. No.	Brand Name	Caption Title
1	Vodafone India Pvt. Ltd.	Future is exciting. Ready?
2	HSBC	THE BOARDING CALL
3	Bharti Airtel	An app as big as a popular tv channel

 

E01a : Best Integrated Campaign - Consumer Products - Cosmetics, toiletries, personal hygiene : Presentation Duration = 10 minutes

Sr. No.	Brand Name	Caption Title
1	Hamam	Fighting for Women's Safety with a Bar of Soap !
2	Whisper India	Whisper #WingsToFly
3	Lifebuoy	Infection Alert System

 

C07e : Best Media Innovation - Digital - Video : Presentation Duration = 7 minutes

Sr. No.	Brand Name	Caption Title
1	Google Maps	Dynamic YouTube Ads: How Google Maps helped consumers 'Weather' the Monsoons
2	Heinz Tomato Ketchup	The Taste That Grabs You
3	Kissan	Kissan Tiffin Time Table
4	Vodafone India Pvt. Ltd.	How Vodafone inspired farmers to choose life over suicide
5	Fevicol	Everything sticks
6	Horlicks	Distributing an antidote online

 

A02 : Best Media Strategy - Consumer Durables : Presentation Duration = 10 minutes

Sr. No.	Brand Name	Caption Title
1	Aquaguard	We helped India drink healthy water - Pincode by Pincode!
2	Nokia	Kkyunki Yeh Rishton Ki Diwali Hai !

 

C01 : Best Media Innovation - Television : Presentation Duration = 7 minutes

Sr. No.	Brand Name	Caption Title
1	Vodafone India Pvt. Ltd.	When the Vodafone Pug army virtually gatecrashed the Premier Badminton League
2	Swiggy	Swiggy Speedometer
3	Google Maps	INDIA'S FIRST LIVE TV TRAFFIC UPDATE SEGMENT | GOOGLE MAPS
4	Vaseline	Pause-Rewind-Play
5	Samsung	Samsung NDTV Camera Partnership
6	Star Plus	The Real "Fake News"

 

G : EMVIE for Good : Presentation Duration = 7 minutes

Sr. No.	Brand Name	Caption Title
1	Times Of India	The Times of India - #Noconditionsapply: Sindoor Khela
2	Vodafone India Pvt. Ltd.	How Vodafone inspired farmers to choose life over suicide
3	Harpic	No Toilet No Wedding
4	Vodafone India Pvt. Ltd.	How Vodafone brought down the cases of lost children at Sabarimala
5	Lifebuoy	ACTIVATING INFECTION ALERT SYSTEM IN RURAL INDIA
6	Savlon	1.7 Million Happy Hands!
7	Cadbury Bournvita	BVTA Exam
8	Tata Tea	Alarm Bajne Se Pehle - Jaago Re!
9	Google - RailTel	Bringing the Internet alive for every Indian

DAY 2 : TUESDAY, 25TH SEPTEMBER, 2018 (32 CASES)

D03 : Best Media Research/Analytics - Best use of Analytics/Data Technology : Presentation Duration = 10 minutes

Sr. No.	Brand Name	Caption Title
1	Lifebuoy	Activating Infection Alert System in Rural India
2	Aashirvaad Atta	Taking Fake News Head On... ORM Powered by Human Intervention
3	Ayush and Vaseline	VOISE : Decoding Consumer Video Opinions through the "True Feel Score"
4	Google Maps	Converting millions of consumer usage data points into actionable media
5	Vaseline	Purple : The Non-Human Data Scientist
6	Agency Research	Retail Store Estimator - Transforming Shopping Potential into Reality
7	Goodknight Activ+	Predicting Malaria & Dengue Outbreak through Data Intelligence

 

C04 : Best Media Innovation - Ambient Media : Presentation Duration = 7 minutes

Sr. No.	Brand Name	Caption Title
1	Vodafone India Pvt. Ltd.	Good in Goodbyes
2	TATA Salt	Har Pal Ujjwal
3	Vodafone India Pvt. Ltd.	Vodafone helps reunite lost children with their parents using technology
4	Star Sports	ISL 4 COCOBALL

 

E01b : Best Integrated Campaign - Consumer Products - Beverages and drinks : Presentation Duration = 10 minutes

Sr. No.	Brand Name	Caption Title
1	Mirinda	Awakening the parents towards compassion not comparison
2	Horlicks	#NOFEAR during Exam Time this year

 

A04 : Best Media Strategy - Media : Presentation Duration = 10 minutes

Sr. No.	Brand Name	Caption Title
1	Republic TV	Republic Launch

 

C07a : Best Media Innovation - Digital - Search : Presentation Duration = 7 minutes

Sr. No.	Brand Name	Caption Title
1	Maggi Search	OK Google, let's Vote for Meri Maggi!
2	Kissan	Kissan Tiffin Time Table
3	Hero MotoCorp	How we bought Competitive Keywords in 10X lower cost
4	Big Bazaar	Smart Search

 

C02a : Best Media Innovation - Print - Dailies : Presentation Duration = 7 minutes

Sr. No.	Brand Name	Caption Title
1	Dettol	Amaar Maa Amaar Durga
2	Vodafone India Pvt. Ltd.	Vodafone gave the best birthday gift ever
3	Harpic	No Toilet No Wedding
4	Knorr	Confused Bhookh - A single ad satiated 1 lac hunger pangs

 

C13 : Best Media Innovation - Sponsorships : Presentation Duration = 7 minutes

Sr. No.	Brand Name	Caption Title
1	Dettol and Harpic	Swachhta Ki Pehel
2	Axis Bank	Cheque ko checkmate
3	Amul	How Amul leveraged Sponsorships to achieve sales goals using sound business acumen
4	Vodafone India Pvt. Ltd.	The Truth about Youth
5	Mahindra Bolero Pik Up	Establishing The Leader's Untold Story
6	Savlon	Rasoi Ki Jung, Saaf Haathon Ke Sung!
7	Whisper India	Whisper #SitImproper
8	Vodafone India Pvt. Ltd.	Bigger & better - with money can't buy experience
9	Tata Hexa	'The story of how Hexa conquered the City of Joy'
10	Surf Excel	Surf Excel - Learning from Failure

DAY 3 : WEDNESDAY, 26TH SEPTEMBER, 2018 (33 CASES)

A01a : Best Media Strategy - Consumer Products - Cosmetics, toiletries, personal hygiene : Presentation Duration = 10 minutes

Sr. No.	Brand Name	Caption Title
1	Engage	Small is the new BIG!
2	Lifebuoy	Infection Alert System
3	Dettol and Harpic	Swachhta ki Pehel
4	Savlon	It's time TGs became Human being!

 

C09 : Best Media Innovation - Best Use of Influencer Marketing for a brand  : Presentation Duration = 7 minutes

Sr. No.	Brand Name	Caption Title
1	Kissan	Kissan Tiffin Time Table
2	Zydus Wellness	Converting Barriers into Brand Warriors
3	Bharti Airtel	Airtel connected live
4	HDFC Standard Life Insurance Company Ltd.	Is youth of today "Reckless" or "Responsible"?
5	Project Nanhi Kali	#PowerlessQueen
6	Tata Tea	Alarm Bajne Se Pehle - Jaago Re!
7	Center Shock	#RemainUnshocked
8	Nokia	When The Status Says "Can't Talk, Whatsapp Only"

 

E04 : Best Integrated Campaign - Media : Presentation Duration = 10 minutes

Sr. No.	Brand Name	Caption Title
1	Republic TV	Republic launch
2	Star Sports	ISL 4: One Country 6 Different Footballing Nations

 

C06 : Best Media Innovation - Radio : Presentation Duration = 7 minutes

Sr. No.	Brand Name	Caption Title
1	Dettol Siti Shield	Making the Invisible Visible
2	Google Maps	GOOGLE MAPS: '5 minutes ko 5 minutes banatey hain'
3	Quaker Oats Plus Milk	Shouting about two & two together
4	KINDER JOY	KINDER JOY JUST KIDDING - AB BACHCHE BANENGE RJ!
5	Nokia 2	Battery Abhi Baaki Hai Mere Dost

 

C07f : Best Media Innovation - Digital - Multiple Platform : Presentation Duration = 7 minutes

Sr. No.	Brand Name	Caption Title
1	Horlicks	Delivering an antidote online
2	Aquaguard	We helped India drink healthy water - Pincode by Pincode!
3	Kissan	Kissan Tiffin Time Table
4	Vodafone India Pvt. Ltd.	Good in Goodbyes
5	HIT FIK	Excuses do not save life, Platelet donation does!

 

C08 : Best Media Innovation - Best Use of Emerging Technology for a Media Solution : Presentation Duration = 7 minutes

Sr. No.	Brand Name	Caption Title
1	Vodafone India Pvt. Ltd.	Vodafone helps reunite lost children with their parents using technology
2	Lifebuoy	ACTIVATING INFECTION ALERT SYSTEM IN RURAL INDIA
3	Vodafone India Pvt. Ltd.	How Vodafone inspired farmers to choose life over suicide
4	Pepsi	The New Age Wingman in Gujrat - Pepsi
5	SonyLIV	SonyLIV, India's first trackable moving Billboards
6	Star Plus	Air Ink Hoarding
7	Vodafone India Pvt. Ltd.	When the Vodafone Pug army virtually gatecrashed the Premier Badminton League
8	Google Maps	How Google Maps helped consumers "Weather" the Monsoons
9	Mahindra KUV 100 Nxt	Bringing Alive The KUV Experience

DAY 4 : THURSDAY, 27TH SEPTEMBER, 2018 (31 CASES)

D02 : Best Media Research/Analytics - Bese Media Research using existing data : Presentation Duration = 10 minutes

Sr. No.	Brand Name	Caption Title
1	Hindustan Unilever Limited	BEEP an INR 7750 Cr. Solution
2	Mahindra & Mahindra	The R.P.I. Route to Rural ROI
3	Policybazaar.com	The power to predict who will click!

 

A01c : Best Media Strategy - Consumer Products - Confectionary and food : Presentation Duration = 10 minutes

Sr. No.	Brand Name	Caption Title
1	Kissan	Kissan Tiffin Time Table
2	Aashirvaad Atta	Taking Fake News Head on - Channelizing into Brand Growth
3	Too Yumm	Too Yumm - How a startup brand set new standards and became one of the fastest growing and most preferred snacking brand in India!
4	Zydus Wellness	Breaking Barriers, Making India Sugar Free

 

C07d : Best Media Innovation - Digital - Display : Presentation Duration = 7 minutes

Sr. No.	Brand Name	Caption Title
1	Aquaguard	We helped India drink healthy water - Pincode by Pincode!
2	HIT FIK	Excuses Do Not save life, Platelet Does
3	Mercedes Benz	THE DAY WE SENT 70 MILLION PEOPLE TO THE AUTO EXPO
4	Google Search	Mass customization through Dynamic Creative deployment

 

E01d : Best Integrated Campaign - Consumer Products - Others : Presentation Duration = 10 minutes

Sr. No.	Brand Name	Caption Title
1	Dettol Siti Shield	Making the Invisible Visible

 

N : Young Emvie of the Year : Presentation Duration = 7 minutes

Sr. No.	Name of the Person	Brand Name - Caption Title
1	Ayush Doshi	Vodafone India Pvt. Ltd. - The Craftsman of Unforgettable Experiences
2	Dhara Shah	Vodafone India Pvt. Ltd. - Consumer Engagement Planner
3	Smith Bhatt	Aquaguard - Consumer Journey Architect
4	Namita Kulkarni	Lux, Lifebuoy, Hamam - Alice In Wonderland
5	Avani Parekh	Vodafone India Pvt. Ltd. - Winning at the game called Media planning
6	Mayank Dedhia	Vodafone India Pvt. Ltd. - Great to Good - The Bahubali way

 

C12 : Best Media Innovation - Branded Content  : Presentation Duration = 7 minutes

Sr. No.	Brand Name	Caption Title
1	Samsung	Samsung NDTV Camera Partnership
2	Vodafone India Pvt. Ltd.	The Gift of Stories
3	Bosch	Relationship Advice from Washing Machine
4	HDFC Life	Is youth of today "Reckless" or "Responsible"?
5	Harpic	No Toilet No Wedding
6	Asian Paints Corporate	Where The Heart Is!
7	Nicotex	I Can You Can
8	Tata Tea	Alarm Bajne Se Pehle - Jaago Re!
9	Kissan	Kissan Tiffin Time Table
10	Nokia	IS DIWALI PHONE KO NO KI-YA
11	Dettol	Amaar Maa Amaar Durga
12	Tata Hexa	'The story of how Hexa conquered the City of Joy'
13	Mountain Dew	Conquering the Mountain Within

DAY 5 : FRIDAY, 28TH SEPTEMBER, 2018 (MORNING SESSION - 28 CASES)

B : Best Digital Strategy : Presentation Duration = 10 minutes

Sr. No.	Brand Name	Caption Title
1	Vodafone India Pvt. Ltd.	Future is exciting. Ready?
2	Google Maps	How Google Maps predicted best route forward in unpredictable conditions
3	Aquaguard	We helped India drink healthy water – Pincode by Pincode!
4	Vodafone India Pvt. Ltd.	Decoding Generic Search Behavior to drive personalisation at scale

 

E01c : Best Integrated Campaign - Consumer Products - Confectionary and food : Presentation Duration = 10 minutes

Sr. No.	Brand Name	Caption Title
1	Aashirvaad Atta	Taking Fake News Head on - Channelizing into Brand Growth
2	Amul	HOW AMUL ENERGIZED INDIA WITH THE WORLD'S ORIGINAL ENERGY FOOD - MILK
3	Zydus Wellness	Breaking Barriers, Making India Sugar Free

 

A01d : Best Media Strategy - Consumer Products - Others : Presentation Duration = 10 minutes

Sr. No.	Brand Name	Caption Title
1	Nicotex	I Can You Can
2	Godrej Ezee	Caring is Ezee-How Godrej Ezee has helped to save thousands of lives, one hug at a time!
3	Surf Excel	Surf Excel - Learning from Failure

 

C05 : Best Media Innovation - Cinema  : Presentation Duration = 7 minutes

Sr. No.	Brand Name	Caption Title
1	Saint-Gobain Gyproc India Ltd.	Cinema Fusion Gyproc
2	CP Plus	CP Plus Ka Swag
3	Tata Nexon	Tata Nexon embarks on a Star Wars Adventure in India

 

C03 : Best Media Innovation - Out of Home : Presentation Duration = 7 minutes

Sr. No.	Brand Name	Caption Title
1	Google Maps	How static analogous billboards came alive with Google Maps!
2	Hamam	Hamam - Go safe outside

 

E03 : Best Integrated Campaign - Services  : Presentation Duration = 10 minutes

Sr. No.	Brand Name	Caption Title
1	Vodafone India Pvt. Ltd.	Wherever you go, our network of pugs will follow
2	Google Maps	Google Maps #LookBeforeYouLeave
3	Vodafone India Pvt. Ltd.	Good In Goodbyes
4	Paytm	QR CODE PUT ON STEROIDS IN THE PAYMENTS ECOSYSTEM

 

C02b : Best Media Innovation - Print - Magazines : Presentation Duration = 7 minutes

Sr. No.	Brand Name	Caption Title
1	Mahindra KUV 100 Nxt	Bringing Alive The KUV Experience

 

C11 : Best Media Innocation - Direct Marketing  : Presentation Duration = 7 minutes

Sr. No.	Brand Name	Caption Title
1	Times Of India	#NoConditionsApply : Shindoor Khela
2	Vodafone India Pvt. Ltd.	Vodafone gave the best birthday gift ever

 

C07b : Best Media Innovation - Digital - Social Media : Presentation Duration = 7 minutes

Sr. No.	Brand Name	Caption Title
1	Vodafone India Pv.t Ltd.	How Vodafone inspired farmers to choose life over suicide
2	Big Bazaar	FB 24 Hrs Live Shopatainment
3	Nokia 3310	Other brands feed Nokia's legendary snake
4	Aditya Birla Capital	Waterfall Targeting - How visual story-telling and data intelligence came together
5	Croma	Magic Filter
6	Bosch	Relationship advice from Washing Machine

DAY 5 : FRIDAY, 28TH SEPTEMBER, 2018 (AFTERNOON SESSION - 32 CASES)

D01 : Best Media Research/Analytics - Bear Media Research using Proprietary Data : Presentation Duration = 10 minutes

Sr. No.	Brand Name	Caption Title
1	Google Maps	When you look deeper you emerge richer
2	Kissan	The shortest route to a mother's heart is via POLYCHROME! Kissan Tiffin Timetables
3	Flipkart	Smart Lens- A survey based tool that changed TV planning for Flipkart
4	Vaseline	Purple : The Non-Human Data Scientist
5	Google Maps	When data reveals a city's secrets

 

A01b : Best Media Strategy - Consumer Products - Beverages and drinks : Presentation Duration = 10 minutes

Sr. No.	Brand Name	Caption Title
1	McDowell's No.1	McDowell's No.1 Yaari with Rana
2	Mirinda	Awakening the parents towards compassion not comparison
3	Pepsi	Pepsi celebrates the spontaneity of the moments

 

E02 : Best Integrated Campaign - Consumer Durables  : Presentation Duration = 10 minutes

Sr. No.	Brand Name	Caption Title
1	Nokia	Nokia Asks People To Give The Most Expensive Gift This Diwali
2	Tata Nexon	'What we did now echoes in eternity' How Nexon's blockbuster-hit launch integrated campaign won Indian hearts!
3	Hero Motocorp	The story of how we sold 74 bikes in a minute, every minute for 60 days

 

C07c : Best Media Innovation - Digital - Mobile / hand held devices  : Presentation Duration = 7 minutes

Sr. No.	Brand Name	Caption Title
1	Vodafone India Pvt. Ltd.	When Vodafone created a Virtual problem to solve a real one
2	Bloomberg | Quint	Bloomberg | Quint WhatsApp Campaign
3	Nokia 6	How Nokia changed the audio experience of every other smartphone
4	Pepsi	Chug Chug on ChukChuk
5	Aquaguard	We helped India drink healthy water - Pincode by Pincode!
6	Lifebuoy	ACTIVATING INFECTION ALERT SYSTEM IN RURAL INDIA

 

F : Best Ongoing Media Campaign : Presentation Duration = 10 minutes

.

Sr. No.	Brand Name	Caption Title
1	Vodafone India Pvt. Ltd.	Thank You Airtel! - Continuing to ambush the airtel
2	Dettol and Harpic	Swachhta ki Pehel
3	Tata Tea	Tata Tea Jaago Re - From Cause Marketing To Change Marketing
4	Gillette Guard	Gillette Guard - Bachelor Of Shaving
5	Star Plus	Star Plus - Ek Nayi Soch

 

C10 : Best Media Innovation - Events / Experiential Marketing : Presentation Duration = 7 minutes

Sr. No.	Brand Name	Caption Title
1	Savlon	1.7 Million Happy Hands!
2	Times Of India	The Times of India - #Noconditionsapply: Sindoor Khela
3	Vodafone India Pvt. Ltd.	How Vodafone inspired farmers to choose life over suicide
4	Dettol Siti Shield	Making the Invisible Visible
5	Vodafone India Pvt. Ltd.	How Vodafone ensured a safe and worry free spiritual experience for lakhs of pilgrimes at Sabarimala
6	IBM	IBM Watson ft Vogue
7	Colgate-Palmolive (India) Limited	Bringing a smile to the community that drives Mumbai 24 X 7
8	Tata Nexon	Tata Nexon embarks on a Star Wars Adventure in India
9	Vodafone India Pvt. Ltd.	When the Vodafone Pug army virtually gatecrashed the Premier Badminton League
10	Vodafone India Pvt. Ltd.	Good in Goodbyes