Campaign India Team
Feb 08, 2022

Enormous to handle communications for Finolex Wires and Cables

Account won without a multi-agency pitch

Enormous to handle communications for Finolex Wires and Cables
Finolex Wires and Cables has awarded Enormous with its communications mandate. 
 
As part of the mandate, it will manage the brand’s digital presence, including its social media creatives, digital campaigns, as well as media and innovations.
 
The account win did not involve a multi-agency pitch and will be handled by Enormous’ Mumbai office. 
 
Amit Mathur, sr vice president - sales and marketing, Finolex Cables, said, "Finolex has a long history of creating trust in Indian consumers across generations. In this hyper-competitive business, we were looking at working with a company that can deliver integrated communication solutions that will allow us to connect and engage with our diverse customers across different platforms. We were looking for a partner who shared our brand's mission and had unique ideas and approaches. We are convinced that our partnership with Enormous will help increase our ability to communicate with our target consumers in a more influential and relevant way."
 
Sandeep Patwardhan, assistant vice president, Enormous, said, "We're excited to work with a storied brand like Finolex. Finolex provides electrical wires for every market category. I believe there is a significant amount of untapped potential in the category as a whole. Our goal will be to make Finolex the top choice for electrical solutions in the country, using Enormous' innovative and cultural approach."
 
Source:
Campaign India

Related Articles

Just Published

11 hours ago

South Korea fines Meta $15 million over data breach

Meta faces the multi-million dollar penalty for funnelling sensitive user data to advertisers, as South Korea tightens its privacy laws.

11 hours ago

Amazon India launches Creator Central to streamline ...

The platform will roll out to over 50,000 content creators in the Amazon Influencer Program in the coming weeks.

11 hours ago

Phyllis Project: Attempting to rewrite the script ...

The initiative aims to reshape DEI in APAC, empowering women to thrive in advertising through mentorship, community, and practical training.

13 hours ago

Skoda India banks on localised marketing to ...

The automobile company will focus on localisation with a digital-first approach to establish an emotional connection with consumers for the newly launched vehicle.