ESPN Star Sports launches Event Management Group in India

After recently winning the bid for media rights of BCCI, ESPN Star Sports has launched its on-ground division Event Management Group (EMG) in India. The company further announced that PepsiCo India has signed on EMG to manage its mega football league Pepsi T20 Football’s on-ground events in India.

As a part of the deal, ESPN Star Sports is producing and showcasing the Pepsi T20 Football tournament in a special eight episode series. EMG is also managing the School Quiz 2012 where it has roped in HDFC Life as the title sponsor. While on-ground initiatives around the HDFC Life School Quiz 2012 have already started, the on-air telecast of the quiz begin on 01 June, 2012.

The Event Management Group (EMG) manages and promotes premier sporting events around Asia. EMG specialises in creating, managing, promoting, consulting, producing and syndicating leading sporting events such as the KIA X Games Asia, KL World 5s and Guinness 9-Ball Tour. With over 1000 events in 11 countries, all events organised by EMG, are broadcasted across Asia through the ESPN and Star Sports channels.

Speaking on the occasion, Sanjay Kailash, executive vice president, ESPN Software India said, “EMG offers an exciting business opportunity in the India market. We can bring our deep international experience into play; create tailor-made events and offer interesting and innovative marketing solutions using multiple platforms. I am sure corporates will see lot of value in what EMG has to offer.”