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Burger King US has dropped its Whopper Sacrifice campaign on Facebook after the social networking site demanded it be altered, citing a violation of its privacy policy. The promotion, which Burger King launched last week, rewarded Facebook users with a free Whopper coupon if they dumped 10 Facebook friends.
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Sweeping Omnicom shake-up will scrap three storied creative networks—DDB, FCB and MullenLowe.
Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.