Femina to launch Hindi edition

Femina will now be available in Hindi. The women's magazine which celebrated 50 years of being present in the Indian market this year has decided to take up the Hindi challenge.
 
Worldwide Media, publisher of Femina, sees a huge opportunity in coming out with a quality magazine in Hindi, to reach out to the top end of the Hindi speaking women's segment.
 
Tarun Rai, CEO, Worldwide Media said, "This is Femina's 50th year and we felt it was time to reach out to a much larger audience and offer them quality content that women across India have come to expect from Femina English. Femina Hindi at its core will be the same as Femina English, though some of the content may change. We believe, Femina Hindi will be a huge success at the top end of the segment and, in terms of readers, be even bigger than Femina English."
 
Femina Hindi will be a monthly and will be priced at Rs. 40, which is the same price as the English edition. The Hindi edition will be available across North, West and Eastern India for now.