Campaign India Team
May 08, 2012

Ferns N Petals partners with 20:20 MSL

20:20 MSL will drive a strategic public relations campaign to enhance Ferns N Petals’ reputation and build brand awareness

Ferns N Petals partners with 20:20 MSL

20:20 MSL India has been selected by Ferns N Petals, a flower retail chain, as its strategic communications partner in India.

20:20 MSL has been mandated to build brand awareness about Ferns N Petals and manage its reputation as the company looks to intensify its Tier II, Tier III city outreach in India, strengthen its online retail presence and expand overseas.
 
Commenting on the appointment, Amrit Ahuja, vice president, 20:20 MSL, said, “Retail is a fast growing sector in India and Ferns N Petals is an exciting brand to partner with in such an environment. According to a recent report by the Associated Chambers of Commerce and Industry of India (ASSOCHAM) the online retail industry in India is predicted to be worth Rs 7,000 crores by 2015 as a result of easy availability of broadband services, increasing internet penetration and rise in disposable incomes and we look forward to helping Ferns N Petals grow its online presence. We are thrilled at the opportunity to build the Ferns N Petals brand and help achieve its growth objectives.”

Vikaas Gutgutia, managing director, Ferns N Petals, commented, "We were interested in working with an agency that can partner us in our growth. 20:20 MSL’s deep public relations expertise, knowledge of emerging markets in Tier II, Tier III cities and capability to seamlessly implement national campaigns, will be invaluable in strengthening our presence in India’s retail sector and expanding into overseas markets.”

Source:
Campaign India

Related Articles

Just Published

4 hours ago

LS Digital launches CRAFT to boost brand engagement ...

It aims to help brands optimise their digital communication strategies by focusing on personalised connections, immersive experiences, and scalable impact.

5 hours ago

Marketers bet big on brand-building, not just quick ...

According to a study by CNN International Commercial and MTM, 78% of marketers listed improving brand awareness and reputation as their top goal.

9 hours ago

Understanding the nudge-sludge dynamic in marketing

Strategic marketing calls for purposeful messaging and 'nudging', shifting from quantity to quality, says Doceree's founderc and global CEO.

1 day ago

Campaign roundup: Week of 4 Nov

The latest ad films and campaigns in India from brands such as Tata Tea, Senco Gold, Grand Hyatt, Centrum, Pulse Candy and more in our weekly news roundup.