Fever FM reveals rebrand

Fever FM Network has announced its new brand identity and tagline ‘Happening Hai’ (it is happening).

 

Through this revived identity, the FM channel aims to empower listeners to shape their own narratives and curate content on air that resonates with them. 

 

Additionally, Fever listeners will now get to select and cancel songs and playlists on air, choose their RJs, and even curate shows, among other features. 

 

As a part of its rebranding strategy, the five-phased digital and social media campaign is part of Fever’s commitment to staying relevant to the ever-evolving digital audio landscape and positioning itself as a youth-centred content network.

 

The campaign commenced on 30 January with a cryptic video message from Ramesh Menon, CEO, Fever. In the message, he hinted at old radio's closure due to the evolving media landscape, startling millions.

Fever followed this up the same evening with another video from Menon to unveil its campaign of 'Purana radio ab khatam' (the old radio has now ended), paving the way for a refreshed version of Fever with the new tagline 'Happening Hai'. This video marked the launch of the first phase, of the campaign, which highlights that to influence and curate content is no longer limited to creators; it now rests in the hands of every individual and listener.

Furthermore, the new logo’s primary color palette aligns with the dynamic energy of youth, and a new generation, featuring neon shades of pink and purple that signify vibrance and enthusiasm.

 

Ramesh Menon, CEO, Audio, HT Media Group said, “We are excited to launch the ’New Fever’ with a focus on the new age, digital savvy, younger generation. The new Fever will be curated by the listeners, for the listeners. It revolutionises the way we ever experienced radio. Your love for the brand has shaped us over the years and provided us with insights to deepen our understanding of your needs. We are confident you will have a wonderful time engaging with us terrestrially and digitally on the ’New Fever’.”