Fever FM's chief executive officer, Ramesh Menon, took to LinkedIn to unveil the strategic decision to suspend operations.
The announcement, made in a video expresses gratitude to advertisers, listners and radio jockeys.
Contrary to initial impressions of a complete shutdown, sources close to the FM channel have disclosed that this move is a deliberate component of an overarching rebranding strategy.
The LinkedIn post also had the hastag '#ChangeIsGood' which aligns with this rebranding sentiment.
A few hours later, Fever FM, uploaded one more post on social media featuring Menon. In this, he states briefly how 'old radio is over' and intends on issuing more details on it shortly.
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