Adidas
Lionel Messi - Argentina
Four goals. One unforgettable assist for Angel Di Maria (also an Adidas-backed player) against Switzerland. If Argentina do go on to win the World Cup, he'll be a contender for the Golden Ball.
Dani Alves - Brazil
Had a decent World Cup, starting in each of Brazil's games until the quarter final, which meant he saved himself some embarassement and wasn't part of the 7-1 defeat to Germany in the semi-final.
Luis Suarez - Uruguay
Probably the most talked about player this World Cup. Other than the ‘bitegate’, he single-handedly eliminated England with his double against them in the group stage. Will Adidas follow 888Poker and drop him as a brand ambassador? We don’t know, yet.
Bastian Schweinsteiger - Germany
Didn't start the first two games, but when the going got tough for the Germans, he's been influential in the midfield. Germany (in Adidas) have performed well too.
Jordi Alba - Spain
Was tormented by Arjen Robben and Netherlands in Spain's first game. Recovered against Chile, but unfortunately his team (also in Adidas) didn't. Took the early flight out to Spain.
Xavi - Spain
Probably the most disappointing performance from a player in the Adidas World Cup commercial. Was dropped after the loss to Netherlands, his only game of the tournament.
Robin van Persie - Netherlands
Brilliant. Got Netherlands off to a flying start with two goals against Spain and one against Australia. Captain of the Dutch team.
David Villa - Spain
Started Spain's last game of the World Cup and scored with a neat finish. We wonder what would have happened had he started in the first two games for Spain.
Verdict
Suarez (for non-footballing reasons) and Xavi proved to be villains for team Adidas that's otherwise done pretty well.
Honourable mentions for Adidas:
James Rodriguez, Arjen Robben and Thomas Muller. The trio didn't make it to the Adidas World Cup ad, but have held their own in the tournament. All three have a good chance of finishing with the Golden Boot and perhaps the Golden Ball.
Cristiano Ronaldo - Portugal
Probably the biggest under performer at the tournament. Managed a goal against Ghana, but could have had a hat trick. He and his team (also backed by Nike) were extremely lacklustre in the games against Germany and USA and were eliminated in the group stages.
Didn't make it to the tournament as Sweden didn't qualify for the tournament. 
Nike's stand out performer. His only poor performance came at the worst possible time for him and his country (in the semi-final against Germany). His goal against Colombia in the quarter finals is a contender for the goal of the tournament.Wayne Rooney - England
England and Rooney could have had an extremely different World Cup had he taken his goal-scoring chance against Italy in the first group stage game. Rooney eventually scored a goal against Uruguay, but was a shadow of the player who turns up for Manchester United. England (also backed by Nike) were eliminated without a single win in the group stages.Tim Howard - USA
Made a few top-draw saves against Belgium, but was unable to prevent his team crashing out in the round of 16 stages. Howard and his team (USA backed by Nike) did well to get out of a tough group though. 
Along with Cristiano Ronaldo he could arguably be labelled as the biggest disappointment of the World Cup 2014.
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