Former S4 Capital country head Poran Malani appointed group CEO of Creativeland Asia

Former country head of S4 Capital India, Poran Malani, has been appointed as the new group CEO of Creativeland Asia.

Malani brings over three decades of experience in media and advertising, with a career spanning India, Europe, Latin America, the United States, and far east Asia. Throughout his career, he has played a key role in building and scaling two major agency networks worldwide and has contributed to developing brands globally.

Malani left his role as country head at S4 Capital, a digital advertising and marketing services company founded by Sir Martin Sorrell, in November last year—as a slew of other senior exits followed. He was responsible for directing the company's operations and growth strategies across multiple regions, including for creative and production shop, Monks (formerly MediaMonks).

Creativeland Asia was founded by the agency's chairman, C. Sajan Raj Kurup, and is amongst the largest independent agencies in India—with a presence in publishing, feature films, talent management, and AI-driven martech solutions. The group operates offices in India and London, with affiliates in Hollywood.

“We are happy to have Poran join the Creativeland family and lead the group’s growth and vision across our network of businesses. His formidable experience in the business will allow us to scale and service the industry across the board,” said Kurup in a release.

Malani's new role will include a focus on enhancing Creativeland Asia's standing as a key player in the global entertainment ecosystem by leveraging the agency's diverse portfolio, and creating unique opportunities for brands to engage with consumers more effectively.

He stated, "My goal is to further build this impressive entertainment ecosystem and bring more unique opportunities for brands to connect with consumers. It is about time India had its own network."