Campaign India Team
Nov 03, 2022

Garmin appoints Yeshudas Pillai as country head

Moves from Harman India

Garmin appoints Yeshudas Pillai as country head
Garmin India has announced the appointment of Yeshudas Pillai as country head, India. 
 
The smartwatch brand aims to intensify its focus to reach a larger set of audience, speed up growth initiatives and elevate its brand positioning with this appointment. 
 
Pillai will be based in Delhi. He moves from Harman India where he was head, sales operations-modern trade and general trade. 
 
Sky Chen, regional director, South-East Asia and India, said, ‘At Garmin, we firmly believe in prioritising the needs of our consumers. We see great potential in the Indian market where we’ve recorded 32% YoY Growth till Q3 2022 as per Garmin Connect. Venu series from the wellness segment contributed the most with a 65% YoY growth till Q3 2022 as per Garmin Connect. We have seen a growth in the preference for mid-high-range ($300 and above) smartwatches over the last couple of years in India. Looking at this trend, we are bullish on the premium segment and plan to expand our offerings. Also, there is a sharp increase in the activity trend, where we see an uptake in outdoor activities which resonates well with our product line. For Garmin, we see India becoming one of the top three markets in the Asia region in the next five years.”
 
Chen added, “Pillai’s multitude of experience and strong track record in the consumer space makes him an integral part of our team and will further our vision for the Indian market. With his result-driven professionalism, we look forward to bringing in the required momentum to our business growth in India.”
 
Pillai said, “I have always been a great believer in innovation and technology and the potential it has to change the moving world. I am excited to join the Garmin team and accelerate its growth in India. I look forward to working with the Garmin global leadership team and providing strategic impetus to strengthen the company’s foothold in India. Our vision is to strengthen our presence across the country, where we aim to have more than 10 Garmin Brand Stores by the end of 2023.”
 
With over 16 years of experience, he has also worked with Casio India and Canon India, among others. 
 
Source:
Campaign India

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