Shephali Bhatt
May 23, 2012

GEC Ratings: Colors and Zee tie for second place in Week 20

Star Plus retains the top rank, Sony moves down to fourth place in Week 20

GEC Ratings: Colors and Zee tie for second place in Week 20

According to the TAM report on Hindi GECs for Week 20, Star Plus continues to lead albeit with a drop in GRPs from 276 to 262 GRPs. The list of top ten programmes on Hindi GECs has four  from Star Plus in Week 20 against five the previous week. 

Colors and Zee TV tied for second place with 213 GRPs each. Colors has climbed from 201 GRPs the previous week, while Zee TV has dropped from 224.

Balika Vadhu of Colors secured the third place among the top ten programmes list. It had occupied the fourth place the previous week. 

For Zee TV, Knorr Soupy DID Little Masters 2 (new entrant), is second on the list of top ten programmes for Week 20. The show fared better than the previous week with 5.06 GRPs (4.82).

Coming next on ratings among Hindi GECs is Sony Entertainment Television with 210 GRPs (217 GRPs the previous week). The channel continues to retain two places in the top ten programmes list with Crime Patrol (5) and C.I.D. (9).

Life OK saw a spurt in ratings at 123 GRPs (91 GRPs previous week). SAB TV (Sony SAB) meanwhile dropped to 116 GRPs from 131 the week before.

Sahara One registered 39 GRPs in Week 20, marginally down (by 1) from the previous week. Star Utsav stayed put at 36 GRPs.

The top ten Hindi GEC programmes of Week 20 were:

Rank

Channel

Programme

Air Date

TVR

1

Star Plus

Diya Aur Baati Hum

17/5/2012

5.15

2

Z Zee TV

Knorr Soupy Did Little Master 2 

19/5/2012

5.06

3

Colors

Balika Vadhu

14/5/2012

5.03

4

Star Plus

Ek Hazaaron Mein Meri Behna

15/5/2012

4.30

5

Sony

Crime Patrol

19/5/2012 4.22

6

Zee TV

Knorr Soupy Did Little Master 2 Audition

13/5/2012

3.99

7

Star Plus

Yeh Rishta Kya Kehlata Hai

18/5/2012

3.67

8

Star Plus

Saathiya Saath Nibhana

16/5/2012

3.65

9

Sony

C.I.D.

18/5/2012

3.52

10

Zee TV

Punarvivah 

17/5/2012

3.10

(Source: TAM Media Research; TG: CS 4+ yrs; Market: Hindi Speaking Market; Period: Week 20 2012)

Source:
Campaign India

Related Articles

Just Published

4 hours ago

Call for entries: Campaign Asia-Pacific’s 2025 ...

The 2025 Power List is open for nominations! We’re spotlighting the marketers who are driving innovation, shaping consumer behaviour and redefining the marketing game across the region. Know a trailblazer leading the charge or think it’s your time to shine? Nominate now.

5 hours ago

Women’s cricket searches by Indians rose 103% in ...

The live music events like Coldplay, Taylor Swift, Vijay Antony, and Diljit Dosanjh concerts saw 43% increase in searches in 2024, according to a Kantar report.

6 hours ago

Is Elon Musk’s X winning back advertisers?

Social media platform X is reportedly in talks to raise money at its buying price valuation of $44 billion, despite user and advertiser losses since Elon Musk’s acquisition in 2022.

6 hours ago

Take a peak: How marketers can turn digital noise ...

In an attention-starved and price-sensitive market, brands are battling for fleeting consumer focus. NP Digital's Neil Patel shares how leveraging emotional resonance through the 'peak-end rule' can create powerful moments that stick.