Shephali Bhatt
Apr 04, 2012

GEC Ratings: Sony and Colors gain GRPs in week 13

Star Plus maintains the lead while Zee TV drops down from second to fourth place

GEC Ratings: Sony and Colors gain GRPs in week 13

According to TAM report on GECs for Week 13, Star Plus, the leader in the GEC fray, has seen a drop in ratings in this week at 289 GRPs (318 last week).

Ratings for both Sony and Colors soared in week 13. While Sony clocked 217 GRPs (209 last week) and finished second; Colors garnered 205 GRPs (200 last week) to close in at the third place.

Sony's popular shows Crime Patrol and C.I.D. continue to be a part of the top ten programmes. This week saw Colors' popular shows Balika Vadhu and Uttaran retreat to the list as well.

Zee TV, however, plummeted by 14 GRPs this week and toppled down from second to fourth place with 200 GRPs (214 last week) and no shows in the list of top ten Hindi GEC programmes.  

SAB, Life OK and Imagine TV registered 140 (132 last week), 82 (74 last week), 54 (62 last week) GRPs respectively.

Sahara One and Star Utsav amassed 53 (43 last week) and 49 (46 last week) GRPs respectively.

DD1 and Zee Smile gathered 17 (86 last week) and 7 (7 last week) GRPs respectively. The substantial drop in ratings for DD1 could be accounted to the L/T Micromax Asia-12 PAK/IND match which was broadcast on DD1 in week 12, which managed to acquire 4.72 TVRs and a fourth place among the top ten programmes of  week 12. 

The top ten Hindi GEC programmes of Week 13 were:

Rank Channel Programme Air Date TVR
1 Star Plus

Diya Aur Baati Hum

27/03/12
5.52
2 Sony Entertainment TV

Crime Patrol

31/03/12 4.80
3 Colors

Balika Vadhu

27/03/12 4.46
4 Star Plus

Saathiya Saath Nibhana

27/03/12 4.34
5 Star Plus

Ek Hazaaron Mein Meri Behna

30/03/12 4.16
6 Colors Uttaran 27/03/12 4.11
7 Star Plus

Pratigya

28/03/12 4.03
8 Sony Entertainment TV

C.I.D.

31/03/12 3.99
9 Star Plus

Yeh Rishta Kya Kehlata Hai

27/03//12 3.89
10 SAB

Taarak Mehta Ka Ooltah Chashma 

28/03/12 3.88
 
(Source: TAM Peoplemeter System; TG: CS 4+ yrs; Market: Hindi Speaking Market; Period: Wk 13 2012) 
 

 

 

Source:
Campaign India

Related Articles

Just Published

1 day ago

89% of CMOs predict growth in their marketing ...

Nearly 59% of CMOs expect that in the next five years, their revenues will come from products, services, or businesses that don’t yet exist, finds Dentsu's 2024 CMO Navigator survey.

1 day ago

'All polish, no punch': Adland reacts to Jaguar’s ...

The internet has spoken about Jaguar's radical rebrand with mixed reviews. But what do industry experts think?

1 day ago

Parle’s ‘GIF it a go!’: A sweet play on connection ...

The Minimalist's GIF-inspired campaign for Hide & Seek captures Gen Z with humour, relatability, and everyday moments.

1 day ago

VdoCipher introduces live streaming services to ...

Real-time engagement through live streaming offers Indian advertisers a robust tool for deeper connections and data-driven campaign optimisation.