Campaign India Team
Aug 03, 2011

GEC Ratings: Star Plus continues to gain ground

Week 31 had Star Plus gaining 29 GRPs to register 345 GRPs

GEC Ratings: Star Plus continues to gain ground

TAM Ratings released for Week 31 has registered a 29 point gain for the leader in the segment Star Plus, which ended the week with 345 GRPs. Though the channel registered a small dip last week, the channel has gained significantly this week. Colors continues to retain its second spot with 266 GRPs, losing only one point this week. Zee TV lost 12 GRPs to register 208 GRPs.  

Sony closed at 190 GRPs, registering a three point drop. Sab TV ended the week with 125 GRPs, while Imagine gained five points to end the week with 71 GRPs. Star One registered 37 GRPs, while Sahara One ended this week's run with 30 GRPs.  

Source:
Campaign India

Related Articles

Just Published

17 hours ago

Gutenberg’s AI pivot sets up a new agency model as ...

It has partnered with CambrianEdge.ai, advancing its two-year shift into an AI-powered, pod-based agency model.

18 hours ago

ICC Women’s World Cup win, Kumbh Mela make it to ...

Google’s annual anthem film caps off a slate of new creative recently released from the tech giant to promote its search and Veo 3 content generation tools.

20 hours ago

Asian Paints showcases Graphene-led protection with ...

The new campaign uses chess strategy as a creative device to demonstrate exterior paint protection designed for Southern India’s climate.

20 hours ago

Why the future belongs to digitally-native, ...

Agencies that see marketing as one coherent journey rather than a sequence of disconnected tasks will win the game.