Shinmin Bali
May 30, 2014

Goafest 2014: What brings people to Goafest 2014?

We asked delegates to state expectations from this year's festival

Goafest 2014: What brings people to Goafest 2014?

Campaign India asked some of the Goafest 2014 attendees what has drawn them to the festival this year. For a festival as broad in scope as this, the reasons for coming here are just as varied.

Venky Venkatesh, publisher, Hindustan Times, sees Goafest as a place to reconnect with peers in the industry. He said, "Goafest has always been a great place to come meet people and reconnect back with friends and colleagues from advertising agencies and customers; that I think is the most important thing this year. Also, I see a lot of talks being done by various industry heads which is very informative. More than that I think the great fun in the evening with the Abby Awards and of course the dances and the party, these are the things that I am looking forward to at Goafest 2014."

It seems journalists are more worried about scams than adlanders. Shweta Bhandral, features editor, CNBC Awaaz, said, "My expectations from Goafest is that it should deliver on its promise of being different. Also, the festival really needs to get the scam thing offloaded from its back so I hope this year that happens."

Meenal Brahmane, creative director, Dialogue Factory (GroupM), is looking forward to gaining learnings from the sessions. She commented, "For Goafest 2014, I wish to attend more and more seminars and would like to see good, creative work here."

Goafest also accommodates youngsters with special packages. Young marketers are encouraged with a window into the ad/media world. Management trainees from HDFC Life Insurance Simran and Shweta are attending the fest for the first time.

Simran articulated, "Our expectations are in terms of there being so many ideas and innovations happening around us which we generally won't come to know about. This is a one-stop destination for all the great things around us."

Shweta added, "....and it is also a great learning experience for us.."

Source:
Campaign India

Related Articles

Just Published

2 hours ago

MAAC conducts webinar on AVGC-XR careers

Scanline VFX’s Jay Mehta provides insights into storytelling and VFX careers to over 5,000 students across India.

7 hours ago

Not every brand or company needs to build AI to ...

Amidst the AI gold rush, Google's Southeast Asia VP offers CMOs practical wisdom: Demonstrate value from existing tools before seeking new budgets, invest in prompt engineering expertise, and remember that while technology evolves rapidly, authenticity remains the currency that no algorithm can mint.

8 hours ago

Strategic advertising trumps conventional ads ...

Despite over 100 brands spending on advertising during IPL 2024, only a few managed to achieve a strong consumer recall, finds the latest study by Crisp Insight and Kadence International.

8 hours ago

Campaign roundup: Week of 17 March

The latest ad films and campaigns from brands like Avanse Financial Services (AFS), Boldfit, Vivo, Kenstar, Unilever, Himalaya Wellness, and more, in our weekly roundup.