Campaign India Team
Apr 10, 2015

Goafest 2015: Publisher Abbys: BCCL bags three Golds, two Silvers

Jagran Prakashan wins four metals including one Gold

Goafest 2015: Publisher Abbys: BCCL bags three Golds, two Silvers

A total of 17 metals were awarded at the Publisher Abby on the first night of Goafest 2015. Bennett, Coleman and Company snared five of those, bagging three Gold and two Silver awards.

The Gold wins were for ‘I am Mumbai’ in the ‘Statement of Best Marketing of a Printed Newspaper/Edition’ category; ‘India Salutes’ in the ‘Statement of Best Promotion of a CSR/Cause Related Marketing Initiative in traditional or online space’ category and ‘Happy Streets’ in the ‘Best Publishing Brand Activation’ category.

Jagran Prakashan was the other publisher to bag a Gold. The media house's win was for ‘A newspaper leads the agenda to Save the Most Sacred of All Rivers’ in the ‘Statement of Best Marketing of a Printed Newspaper/Edition’ category.

View all the winners by agency and metal here:

 
Publisher Gold Silver Bronze Total
Maharastra Times     1 1
Jagran Prakashan 1 2 1 4
BCCL 3 2   5
Chitralekha     2 2
Dainik Bhaskar     1 1
HT Media     1 1
Navgujarat Samay   1   1
Lokmat Media   1   1
Hindustan Times     1 1
 
Click to enlarge
 
Source:
Campaign India

Related Articles

Just Published

2 days ago

How real is the threat of AI-driven job cuts within PR?

Is the PR industry on the cusp of widespread redundancies or is the truth a little more nuanced and complicated?

2 days ago

Baddie on a bike: Travis Head takes the bypass

Uber Moto’s IPL stunt taps cricket's cult-like grip, rolling culture, rivalry, and chaos into a social-first, anti-hero caper.

2 days ago

Brands are not choosing agencies as digital-transfor...

Business leaders are turning to IT firms, AI specialists, and consultancies—not agencies—for their digital transformation needs, according to a new VML report.

2 days ago

Why brands must rethink the marketing funnel

As the marketing funnel continues to evolve, the brands that adapt, integrate, and invest smartly will come out as winners, says The Trade Desk managing director.